By Suresh Dinakaran
Dubai based New Age Brand Consultancy IDEAS STRATEGY DESIGN Global(ISD Global) is currently engaged in a mammoth exercise at conceptualising & developing a mega multi faceted brand, something very akin to the UN or the EU, focused on bringing together all the countries/territories in the Indian Ocean rim in a first of its kind economic initiative.
Maldives, Mauritius, Comoros, Reunion, Madagascar, Sri Lanka, Seychelles, Zanzibar, Maurice, Mayotte, some British Islands, France & Netherlands etc apart from a few areas that come under the Union territories of India are all part of the Indian Ocean spectrum. If one were to look at the COMESA, Common Market for Eastern and Southern Africa entirely, with its 19 member states and population of 300 million, it forms a major integrated trading block and one of the fastest growing markets globally.
“There is unity in diversity and there is major strength in cohesiveness. All these nations and territories operating in isolation did not have any kind of an impact on the world map. The whole objective behind the formation of the IOC(Indian Ocean Consortium) is to facilitate a strong platform that acts as the springboard for trade within members and even globally. A united block on the lines of the EU community where both homogenous and heterogenous factors are balanced and the block and the world in general gets a fair share of the trading action. Its being developed as a platform for change, a podium for getting world attention, a fulcrum for the future", commented Mr Boopen Dooba, one of the key architects of this unifying, first of its kind concept.
“Ideas Strategy Design Global(ISD Global) is involved in the entire conceptualisation of the concept, developing the brand personality, the identity, the branding guidelines and all the associated creative communication aspects that presents to the world the next big thing to be established after the UN and the EU. Though, the IOC is purely an initiative motivated by economics and the keen, collective desire to become a major economic hub in the region. We are also working on developing the charter, the membership norms, the events itinerary and the holistic marketing that is mandatory for bringing this idea to fruition on the world stage. Also, the world is still savoring the BRICS (Brazil, Russia, India, China, S Africa) flavor and not yet caught onto the potential that a 300 Million people market can throw up. We are in the process of recalibrating the entire outlook of the global business community, " avered Suresh Dinakaran, Group CEO, ISD Global.
“This is just the perfect shot in the arm that this region needed- we are very excited at being shortlisted for this prestigious assignment. We at Ideas Strategy Design Global(ISD Global) are putting all our insight, experience and resources into making the Indian Ocean Consortium(IOC), a brand that resonates the key attributes of strength, unison, market force, group dynamics and the integration of people, businesses & nations", concluded Dr Rajkumar Jhurry, CEO of JR ISD Global, Mauritius.
Through its various in house brand marketing models viz 5C (Content, Conduit, Context leading to Customer & Commerce), CLAP (Customer Love Affair Program), UFP (Unique Feeling Proposition) and BEST (Brand Energy Stimulation Treatment), Ideas Strategy Design Global(ISD Global) helps helps brands realise their marketing, branding, advertising and customer acquisition objectives across a spectrum of global markets ranging from UAE to USA, UK/rest of Europe, Vietnam, India, Mauritius and beyond.
Ideas Strategy Design Global(ISD Global) offers an immersive, innovative and inspiring engagement for brands to realise their marketing & corporate aspirations. It creates meaningful, compelling conversations with customers so that brands realise commerce at the intersection of conversation & strategy. Brand Strategy, Creative Brand communication, Brand Audit, Brand Re Engineering, Brand Launch, Brand Franchising, Brand Identity development, Brand Extensions, Mainstream Advertising, PR & Thought Leadership, Media Planning, Buying & Placement across global markets and media platforms including Television, Print, Radio, Outdoor/OOH, Online etc, Online Reputation Management, Social Media & Digital Marketing are some of the retinue of services that it offers under its pin to piano umbrella.
Through its worldwide team of more than 65 people, Ideas Strategy Design Global (ISD Global) offers brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education & Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Media & Entertainment, Furniture & Interiors, Office Automation etc.
As an extension of its proficiency in the branding eco system, ISD Global also publishes a magazine called Brand Knew, which as the name indicates provides a holistic perspective on the world of brands and branding.
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