By Suresh Dinakaran
Dubai-based new age brand marketing consultancy ISD Global (Ideas Strategy Design Global) has just finished the hand over of all branding requirements for a top of the line exclusive night club in Dubai. The project lasted well over 4 months and straddled all requirements from brand identity development, creation of all collaterals including signages, posters, coasters, table mats, menu cards, feedback forms, integrating the interior design with brand design and going upto all mainstream ATL communication in select media.
"It was a wonderful experience for us at ISD Global to work on this assignment. To begin with, here was a client who encouraged creativity and innovative ideas, unabashedly. And this is a rare thing in most markets. He gave us the carte blanche to experiment and placed complete trust in our ability to deliver high quality brand communication material. So, a lot of the credit for the output we generated must go to our client. At our end, we wanted to develop a styling that will resonate across all stakeholders- be it the end users, the owners and also future location partners. The first outlet is located within the precincts of a new 5 Star Hotel. Parallely, we wanted to develop a template that will be standardised across multiple locations and would be instantly recalled irrespective of venue and environment", echoed Muffaddal Joher, Project Head & Art Director, ISD Global.
"Customers spend on an average a minimum of 2-3 hours at a night club per visit- a lot of them spend more time than that. There is a feeling of intimacy that develops between the customer and the brand's eco system. Thats why we took care to create branding materials that gave them a sense of belonging, a feeling of bonding, a touch of luxury and the stamp of panache. We tried to tell some stories through our creatives, visual delights that connect and communicate and looking back we believe we achieved that, avered Pradeep Chavan, Creative Director, Ideas Strategy Design Global.
ISD Global now plans to take this master design templates into all the outlets that the Night Club brand plans to open across various Emirates in the UAE. It is now working on the creative communication plan to launch the brand in the next couple of weeks.
Ideas Strategy Design Global has a network of offices straddling the UAE, UK, India, USA, Mauritius & Vietnam and works with brands in diverse industries including FMCG, Luxury, Fashion & Lifestyle, Automobiles, Real Estate, Interiors & Furniture, Education, Wellness, Healthcare, Hospitality, Travel & Leisure, Banking & Financial Services, Information Technology, F&B etc.
Ideas. Strategy. Design Global offers the entire gamut of brand marketing services including brand strategy development, Advertising & Creative Communication, PR, brand audits, brand identity development, brand launches, media innovations, media planning & buying and through an alliance partner the entire spectrum of Digital & Social Media marketing. Effectively, ISD Global becomes a fortified hub where brands can stop over and avail of any of the aforesaid services either in parts or as an integrated whole.
Backed by a team of over 65 committed and highly skilled people across its various offices, ISD Global attempts to re define the brand marketing experience for brand owners, corporates ad entrepreuners. A wealth of experience and insights on working with MNC brands, regional brands and SMEs in different markets, allows ISD Global to leverage and cross pollinate to the benefit of all the brands it works with.
So if you are on the lookout for a company that genuinely walks the talk on going beyond to realise the corporate, marketing, branding , advertising objectives of brands, Ideas. Strategy. Design Global(ISD Global) would be a worthwhile partner. The Group also publishes a magazine called Brand Knew, which as the title indicates provides a holistic perspective on the world of brands and branding. It has two versions: a print edition and a digital edition.
More information on Ideas Strategy Design Global can be had from the following link: http://www.groupisd.com