By Suresh Dinakaran
The times, they are a changing and changing at a frenzied pace. What is relevant in the morning becomes almost obsolete by evening. In this ever connected, always on, always demanding, hyper cluttered market place, defining customer expectations has become a near impossible task. This is leading to a lot of brands spending money on different media platforms without ever being sure that they are taking shots in the dark.
Dubai based New age brand marketing & advertising consultancy, ISD Global (Ideas Strategy Design Global) is running hard to stay on top of the times and offer brands value, reach and relevance and get them away from the tried and rusted mode. What was good yesterday does not hold true today. The customer of yesterday was a different animal compared to the customer of today. The consumption & expectation pardigm has shifted tectonically.
At ISD Global (Ideas Strategy Design Global), there is a bottom up, lateral thinking approach that is always adopted. Everything begins keeping in view the ground reality that the brand experiences (or would encounter), the competitive landscape, the media consumption eco system, the retail envionment/point of sales etc etc. Its all about ascertaining and helping brands achieve repeated customer experiences and creating the UFP(Unique Feelings Proposition) that leaves a positive brand residue in the customer's mind. After all there is no one better to act as brand ambassadors than a satisfied universe of customers.
At ISD Global (Ideas Strategy Design Global), the journey begins well before the brand is born or conceived. Retail landscapes are identified, consumer insights are evaluated, space aesthetics and interiors are constructed, competitive scenario is analysed, media platforms and the potential innovations therein are researched, creative communication is crafted purely from a point of creating disruption, traction and customer pull and at the core of it, the brand strategy is driven. Continous audit of the brand and its competitors are carried out to ensure and eschew any uncertainty or ambiguity in the execution of the brand strategy.
"We would love to call ourselves Brand Polyclinics. We possess the expertise to diagnose a brand from head to toe and offer them prognosis, evaluation and treatment as needed. Injecting the right amount of energy (through ISD Global's patented BEST i. e Brand Energy Stimulation Technique), setting the platform to derive the much needed loyalty (through our patented CLAP- Customer Love Affair Programme) and remaining faithful at all times in realising the 5C model that we prescribe which essentially means communication is all about content, conduit and context translating to customer & commerce", is the view echoed by Pravin Ahir, Co founder and Creative Director, ISD Global.
Ideas. Strategy. Design Global offers the entire gamut of brand marketing services including brand agency & strategy development, advertising agency & creative Communication, PR, brand audits, brand identity development, brand launches, media innovations, media planning & buying and through an alliance partner the entire spectrum of Digital & Social Media marketing. Effectively, ISD Global becomes a fortified hub where brands can stop over and avail of any of the aforesaid services either in parts or as an integrated whole. This is done at all of ISD Global's various locations including UAE, India, USA, UK, Mauritius & Vietnam.
Some of the brands that ISD Global has been working together with include the likes of Bose, Volkswagen, Nissan, Damas, London School of Economics, University of Bolton, Kotak Insurance, Mercedes, Maybach, Aspri Spirits, Kair (Fine Fair Group), Shift Leasing (AW Rostamani Group), IQ, Dorma, Bank of Baroda, Flora Group of Hotels, Tourism Malaysia, Tea People (UK), Gyma, Al Ain Dairy, Vincom Group (Vietnam), BTA (Vietnam), Mauritius Tourism, Safco, Lulu, Al Futtaim Group, Al Naboodah Group, Unipropitia etc. These essentially covers a vast spectrum of categories including Automobiles, Lifestyle, Travel & Tourism, Infrastructure, Banks & Financial Services, Fashion & Retail, FMCG, Real Estate, F&B, Hospitality, Education, Interiors & Furniture, IT Services etc spread across geographies including UAE, UK, Vietnam, Mauritius, India, USA & Sri Lanka.
More information on ISD Global can be had from the following links: