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Outdoor digital marketing at the Golf Club

Graham Gallagher

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Outdoor digital advertising at any golf club can extremely financially rewarding, from creating extra revenue streams for tiny investment to providing important client information.

Outdoor digital signage is a wide term and it covers almost everything, including bus shelter marketing, taxi top digital signage, marketing in car parks and now at the golf club.

When fitting digital signage on to a golf course there are some obvious problems, the first is the potential damage to the hardware through an incident with a golf ball, then there is protection to the TV when the greens are closed to golfers and children call to collect balls (we know they do…). Then there is the weather and if any experienced golfer knows about this, it is a British golfer due to the crazy weather we get, from heavy rain showers to heavy ice and gusting wind.

The ideal solution is to place the outdoor digital signage into a specially manufactured case called an LCD enclosure, these units offer the level of protection they need, some systems come already with thermostatic cooling and heater system with the option for air conditioning, creating a micro climate for the electronic hardware.

Normally made from steel, this solid steel LCD enclosure offers year round protection, making maintenance a breeze and playing guardian to the hardware when the club house is shut.

The main benefit of using a commercial TV and a wired media player is that the content can be updated remotely, perfect if you own several golf clubs in a certain country, the content can be updated without anyone having to visit the location or even mailing the new content for someone at the site being responsible for the update, this way you know it has been done and if you need to update fresh content it will take you just seconds.

This solution can also display RSS feeds that include news and the weather forecast, so know when a rain shower is expected and you are aware of breaking news as and when it occurs.

Graham owns the leading manufacturer of LCD display enclosure , this range of LCD advertising displays in sizes from 17" to 80".


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