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How brochures and flyers can help your bottom line


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Brochures and flyers are still a trusted and respected form of powerful advertising, read this article to find out why.

Brand association helps customers remember you

Your brand is your unique identity. It is the fingerprint of your business that includes your company colours, your logo design, your fonts, your photographic images, your styles etc.

When your brochures and flyers embrace your brand, they serve as a visual cue to remind customers about your products and services – and long after the brochure has passed through their hands too!

Brochures and flyers feed local loyalty

Despite the popularity of online searches many people still file away brochures and flyers from local businesses, and sometimes for years at a time! That’s because people like to do business with local companies, and they especially like to have a printed advertisement at their fingertips.

Brochures and flyers can also serve as cues when you first meet a client. Walking a prospect through your services on your brochure or flyer can break the ice in a sales meeting and it will make sure you don't forget to tell your prospect about any of your services.

Details = doing business

A brochure or flyer can include important details about your business, such as prices, measurements, opening hours, products etc. The more information a prospect has, the more likely they are to do business with you if your product or service meets their needs.

For example, let’s say you attend a wedding expo and you pick up a number of business cards from wedding photographers, and only one business card is attached to a brochure. The prospect will naturally look favourably on the business that cared enough to give them ample information.

So remember, brochures and flyers provide excellent exposure for your business, no matter how big or small you are.


Terry Murphy is manager of Citywide Print in Sussex Street, Sydney. Citywide Print specialise in delivering quick online quotes and fast turnaround on all brochure printing and promotional flyer printing jobs, no matter how big or small the job. Call 1300 88 99 34 for a fast quote, or visit au to submit an online quote.


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