Building a business consists of bare bones efficiency, you can make a profit using plain text, black and white print, and bare essential elements. But does it work as effectively as a business built with solid bones design and an attractive façade?
When I serve dinner, whether it's at a wedding where I'm catering or here at home to my family, I consider the presentation of the food as well as the menu combination. A bare bones meal consists of meat, side dish, and vegetable, but there's more. Cooked carrots, mashed potatoes and roast beef may all taste wonderful ground up on the plate, but what happens if you present them with a bit of flavor? Add some butter to the potatoes and maybe some fresh chopped parsley? Perhaps you add a spoonful of gravy to the sliced roast beef, and a little orange glaze to the carrots?
The appearance of the food on the plate suddenly becomes an attraction and you'd serve it to company. But why not to your family?
As a caterer, I learned that the better the food looks, the more I can expect to be tipped for the job. If I add those tasty little touches of color to the plate and increase the flavor with visual appeal, not only does the food taste better, but I can charge more. The same happens with many businesses. Visual appeal doesn't cost anything extra in most cases, simply a few seconds more time, some thought, and a bit of application are all that's actually required.
You can use a can of spray paint and apply your name to the side of the building and throw up some random accessories with no thought to what they say about your business, or you can take a moment and plan the application using your brand and get the recognition you deserve.
A better way to start a business is by developing a plan that will generate an attractive business that draws your customers in to see you and brings them back time after time for high quality product and services. When your customers receive quality and more than they expect for their hard earned money, they come back, time after time and again.
Are you ready to bring your customers back time after time?
Jan Verhoeff at ADvertiZe will teach you how to Present high quality information to your readers in ways that drive traffic. Visit http://advertizeyourbusiness.com today and sign up for your FREE advertizing and marketing article campaign templates.