Personal Touch: Signing Your Work

Cathy Stucker

Visitors: 493

I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. After all, I'm not famous.

Well, I didn't take offense at her observation. In fact, I was a little surprised by the phenomenon, too. The fact is that I get a lot of feedback from customers about how much they like getting an autographed book. They respond to the personal touch. Maybe they are hoping that I will become famous (or infamous!) one day, and they will be able to sell the book on eBay for a huge profit. Or maybe they just like the connection to an almost-famous author.

Even if you don't sell books, you may be able to use this personal touch to reach more customers. Craftsmen, artists and designers often sign their work. Do you produce a product you could sign? Even if your business is installing air conditioners, would saying that “all of our installers sign their work, " be a powerful message to customers about the pride your installers put in to everything they do?

Putting your name to something means that you have pride in it. Backing that up with a signature adds a personal touch to which customers will respond.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about book publishing and get free marketing tips, visit Cathy at


Article Source:

Rate this Article:
How to Give your Apartment a Personal Touch
Rated 4 / 5
based on 5 votes

Related Articles:

Work From Home as a Notary Signing Agent

by: Liz Harvey(June 25, 2005)
(Home Based Business)

What Has Happened to the Personal Touch?

by: Bernadine Szygenda(November 11, 2008)
(Business/Customer Service)

Personal Loan - Say No To Co-Signing A Personal Loan

by: Aisha Cristal(July 20, 2007)

The Personal Touch When Self Catering Holidays

by: Martin Wyman(June 23, 2008)
(Travel and Leisure/Vacation Rentals)

The Personal Touch on Wedding Favors

by: Grant Carroll(December 10, 2006)

Adding That Personal Touch To Gifts

by: Keith Barrett(February 05, 2013)
(Shopping and Product Reviews/Gifts)

Online Banking Or The Personal Touch?

by: Tosif Patel(December 25, 2006)

Customer Retention with a Personal Touch

by: Tony Valle(January 21, 2005)

Pet Hospital With A Personal Touch

by: Debbie Foster(February 29, 2008)

How to Give your Apartment a Personal Touch

by: Richard Soto(February 19, 2011)
(Real Estate/Home Selling)