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Name Tags - An Eye-Catching Tool to Promote Your Corporate Personality and Expertise


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What's in a name tag? For starters, it doesn't have to be just a name.

Name tags are at eye level, putting them at just the right spot to call attention to your corporate personality and/or expertise. I was thinking about Snapple, a brand well-known for thinking “out of the bottle. " Their corporate personality hit mainstream about the time they began putting quirky, little known facts under their lids. Facts like: “Animals that lay eggs don't have bellybuttons. "

At Food & Beverages industry conferences, Snapple delegates would likely stand out amongst the crowd with their “real facts" printed right below the names on their name tags. I imagine they already do that and that it makes them among the most approached anywhere they go.

Snapple's “real facts" are conversation-starters and ice-breakers. While your brand or corporate personality might not be quirky, your name tags could very well tell your customers what your brand is like. And let your customers know they can approach and interact with your employees at the same time.

If you wanted to show that your company cares personally for your employees, for instance, put endearing or personal facts about your employees on their name tags. Things like “Owns 3,635 baseball cards. " Or, show that you're proud of them: “Doing a great job since 1982, " years of service, sales achievement, etc. Humor is useful if it fits with your company: “Professional dish dropper. " (Wouldn't that make a customer smile?)

Beyond your corporate personality, name tags are a smart tool to espouse the specific expertise of your company and your staff.

For instance, an arts and crafts store might put things like “Has been knitting for 25 years, " “Began quilting when she was 6, " “Paints in acrylic, oil, and watercolor. " On the same note, the name tags at a hardware store might read: “Master carpenter enjoying (or resisting!) retirement, " “Paint specialist, " “Knows how to install wood flooring. "

Let your name tags do more than give your customers names. Let them increase interaction, establish rapport, while also telling customers what your company is all about.

Mickey Arledge

(888) 754-8337


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