Early internet experiences gave a gentle indication that Search Engine Optimization might be the strong hold in getting noticed, but awareness of the requirements of recognition came much later. Once the value of name recognition became apparent, fame was no longer the goal. As an Artist, the signature on the bottom of a painting said it all. As a writer it was the byline. But in various other centers of business existence, there was a more defined purpose of identity.
Having a recognized brand means everything in business. As any celebrity will tell you, if the face and name mean nothing, the jobs don't happen. But how does the name become a household word, and where can the face become recognized if newspapers, television, and Hollywood don't notice you?
In 2005, Dina Giolitto stirred up a new Holiday with Web Content Awareness Day, the first ever to take place on February 9, 2006. Signature members of that Annual Internet Holiday recognized the value of Web Content and how much emphasis would be on the development of Dynamic Content for the Internet over the next many years. Virtual Business Development was more than a possibility, it was a reality. In the months following, businesses sprung up and became positioned for success, while other businesses snapped to attention and became profitable.
The lowly copywriters who previously had struggled to get jobs were suddenly struggling to keep up with the business created by the sudden rush to achieve identity levels previously unmeasured on the internet. Some, overwhelmed by the sudden rush, floundered. But others superseded their own goals, arriving at destinations long before their expected arrival dates, with laptops in hand ready to move on to the next level of achievement.
What made the difference?
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