Motorsports Marketing and Sponsorship

Louis Albornoz
 


Visitors: 497

Why Become A Motorsports Sponsor?

A company can benefit from motorsports sponsorship in many ways, such as:

1. Driving Sales

Sponsorship geared towards driving sales can be an extremely effective promotional tool. Many successful companies use motorsports sponsorship to stimulate consumer interest, which in turn, generates sales. Sponsorship also drives traffic to their web sites and increases online purchasing. This contributes to a significant rise in overall sales volume as well.

2. Heightening Visibility and Creating Positive Publicity

Motorsports sponsorship provides wide exposure in broadcast, print and electronic media. This exposure creates positive publicity and heightens visibility of your company's products and services. The various media covering a racing event usually include sponsor names and/or photos. Additionally, the media coverage you often receive as a sponsor would prove too expensive if purchased outright, assuming it was even available. Motorsports sponsorship often generates publicity that could not have been bought.

3. Enhancing Image and Shaping Consumer Attitudes

Companies are often looking to improve how they are perceived by a particular audience. One way of achieving this goal is by becoming affiliated with well-liked sports personalities. Professional auto racing is the largest spectator sport in the world and reaches a consumer market that crosses all boundaries of age, race and gender. Sponsoring a racing driver is an excellent way to shape the buying attitudes of this vast demographic and will help to generate a positive reaction towards your company and its products and services.

4. Differentiating from Competitors

The mere act of sponsoring a racing driver or team, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name can stand out head and shoulders above the competition. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. Sponsorship allows smaller companies to compete with their industry giants and consumers often perceive sponsorship in a positive way. Using motorsports sponsorship will give you a decided edge over your competition.

5. Enhancing Business, Consumer and Employee Relations

Sponsorships that offer hospitality allow companies the chance to entertain key customers and solidify business relationships. Using sponsorship in connection with a consumer rewards program increases goodwill and customer retention. Companies that use motorsports sponsorship as part of their employee reward and incentive programs experience increased productivity. Treating employees to a fun day of racing excitement is an excellent way to boost morale and to thank them for their hard work.

Summary

Motorsports sponsorship is a powerful, cost-effective marketing opportunity. The enormous international appeal of auto racing, combined with careful planning, can elevate your company to new heights of success.

For more detailed information about motorsports marketing and motorsports sponsorship , please visit www.topspeedracer.com

Copyright © Louis Albornoz. All rights reserved.

Louis “Topspeed" Albornoz is a professional race car driver and a freelance writer. His official website has money saving offers for motorists, an interactive weekly column and useful information on motorsports marketing and motorsports sponsorship. To learn more, please visit: http://www.topspeedracer.com

(543)

Article Source:


 
Rate this Article: 
 
Sponsorship – a Wonderful Joint Venture
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Network Marketing - Why Use Articles to Boost Your Sponsorship

by: Sean Mize (October 26, 2006) 
(Home Based Business)

The reason why Sports Marketing and Sponsorship Has Become Well known in Asia

by: Suzanna Mccabe Lee (December 30, 2011) 
(Recreation and Sports/Extreme)

Network Marketing - 4 Easy Ways You Can Use Articles to Boost Your Sponsorship

by: Sean Mize (October 26, 2006) 
(Home Based Business)

The Automobile Motorsports Hobby Around The World

by: Dale R Smith (June 26, 2007) 
(Automotive)

Merchant Accounts For Online Motorsports Retailers

by: Jennifer L Loganathan (March 31, 2008) 
(Internet and Businesses Online/Ecommerce)

Is Sponsorship Right for My Company?

by: Susan Friedmann (October 02, 2005) 
(Business/Sales Management)

You Can Get Corporate Sponsorship!

by: Michelle Christie (January 29, 2012) 
(Business/Accounting)

The Fishing Industry and Sponsorship

by: Scott Rauber (August 17, 2005) 
(Recreation and Sports/Fishing)

Top Golf Sponsorship

by: Hayi Mansoor (February 14, 2008) 
(Recreation and Sports/Golf)

Sponsorship – a Wonderful Joint Venture

by: Robin J. Elliott (April 24, 2007) 
(Internet and Businesses Online)