Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.
Taking this step will make you stand out from your competition. Just think of your competition – and how they communicate about and market their businesses. So many people are out promoting their business without knowing these basic facts about their businesses, that if you have these elements in place, you’ll outshine your competition.
In order to define your business’s difference, you need to:
Determine your business’s characteristics:
Study and contrast your business with the competition:
Plan for your best customers:
Defining your difference by answering all of these questions allows you to thoroughly understand your business and to better communicate with your customers. When you are specific about what you do differently from your competition, customers can easily identify you as the most appropriate business to meet their needs. It truly simplifies your marketing, promotional, and passive income processes.
And, when you Define Your Difference first, before creating your brand or marketing materials, you will ensure that your brand and marketing efforts will make you stand out from your competition just by communicating these elements of your Brand Differentiation.
Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and marketing design strategist who creates big visibility for small businesses. Erin helps her clients discover their brand differentiators, then designs logos, business cards, and other collateral materials and websites to reflect that differentiation, as well as to increase credibility and memorability. This can help you to increase your sales and put more ease into your sales cycle. To learn more about defining your difference, check out our eBook, Stand Out, at:
http://www.stand-out-branding.com For more information about elf design, please visit: Logo design at http://www.elf-design.com