Internet Branding


Visitors: 403

When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers. While positioning its product, a firm analyzes the competitor’s positions, searches its own competitive advantages and then identifies the best possible position for the product.

Product differentiation has a close link with product positioning. Product differentiation is in a way the prelude to product positioning. They are interrelated strategies and are employed in close alignment with each other. Positioning is the outcome of a conscious strategy of marketing. Positioning comes out of the marketing man’s awareness that a product cannot be ‘everything to everyone’. It can only be something to some segment. Some unique feature of the product, some unique feature of the market or some unique feature of the competition is normally isolated and around that feature the product is placed in the market.

Identifying these features imaginatively and using it as the ‘plank’ on which to pedestal the product is the essence of positioning. So, the product can be positioned against a competing brand, it can be positioned for an exclusive well-to-do segment of the market, it can be positioned for men, it can be positioned for children, it can be positioned for a health- conscious market.

The marketing man has to formulate his positioning theme right from the product idea stage. He cannot suddenly invent a positioning theme when he is ready to enter the market with his product. He should have already decided what his ‘cash on’ point should be, where he should introduce his product and for whom, and on what distinctive claim he should go around and promote his product.

Branding provides detailed information on Branding, Health Care Branding, Corporate Branding, Internet Branding and more. Branding is affiliated with Trade Show Promotional Items .


Article Source:

Rate this Article: 
Corporate Internet Branding is only Part of A Business Success
Rated 4 / 5
based on 5 votes

Related Articles:

Corporate Internet Branding - Branding Your Business Online

by: Biana Babinsky (May 19, 2005) 

Corporate Internet Branding

by: Scott D. White (July 08, 2006) 

Internet Branding With Your Free eBook

by: Victor Lorentzo (July 03, 2006) 
(Internet and Businesses Online/E Books)

Personal Branding in Internet Marketing

by: Steven Lanier (April 15, 2008) 
(Internet and Businesses Online/Internet Marketing)

Building Your Internet Presence Through Product Branding

by: Peter Engelbrecht (January 06, 2006) 
(Home Based Business)

Articles and Internet Branding: 5 Steps to Success

by: Dina Giolitto (June 15, 2005) 
(Writing and Speaking/Writing Articles)

Internet Marketer Reveals Why Branding Is Important

by: Mark Sherris (August 28, 2010) 

Branding is All Important in Establishing Your Internet Marketing Sites

by: David Im Saaf (June 15, 2008) 
(Internet and Businesses Online/Internet Marketing)

Personal Branding - A Must to Position Yourself As a Top Internet Marketer

by: Lelia Raynal (July 23, 2010) 
(Internet and Businesses Online/Internet Marketing)

Corporate Internet Branding is only Part of A Business Success

by: Amanda Ayles (June 10, 2005)