Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines

Michael Elia
 


Visitors: 542

The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

  1. More important than anything else, try to get investors’ self-interests into every headline you write. Make your headlines suggest to investors that there is something about your business plan or venture they want. This rule seems so obvious. Yet, absent omitting headlines entirely, it is the rule most often violated. Replace overused one word headings like “Company", “Products", “Market", Financials" with headlines that appeal to investors’ self-interests like making money, protecting their investment, or building trust.
  2. Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.
  3. Avoid “curiosity” headlines. Marketing and advertising professionals have proven through testing and experience that the effectiveness of the average curiosity headline is, at best, doubtful. For every curiosity headline that succeeds in getting an investor to read further, a dozen will fail. Instead, combine curiosity with news or self-interest to create a single, more compelling headline capable of drawing investors into your plan.
  4. Take a positive angle with your headlines. Avoid headlines that paint gloomy or negative pictures of your business venture or markets. For example, if you are targeting a market with millions of suffers, emphasize in your headlines how the business venture can benefit them.
  5. Demonstrate through your headlines that here is a business plan that will generate results and is backed by evidence. Let your headlines educate investors about the opportunity, risks, and the available options.

Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, “too good to be true” headlines will not draw experienced investors into your plan.

Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook "Business Plan Secrets Revealed" shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.business-plan-secrets-revealed.com/free-business-plan-guide.html

(420)

Article Source:


 
Rate this Article: 
 
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

How to Create Attention Grabbing Headlines

by: Kevin Sinclair (July 31, 2008) 
(Writing and Speaking/Copywriting)

Creating Attention Grabbing Headlines

by: Anne Ahira (October 28, 2005) 
(Business/Advertising)

Five Tips for Writing Eyeball-Grabbing Headlines

by: Meryl K. Evans (August 13, 2005) 
(Writing and Speaking/Copywriting)

It's Easy As 1,2,3 Writing Attention Grabbing Articles

by: Johnathan Calvert (August 31, 2007) 
(Writing and Speaking/Writing Articles)

Five Tips For Writing Attention-Grabbing Cover Letters

by: Heather Eagar (August 24, 2006) 
(Business/Resumes Cover Letters)

Attention Grabbing Ebook Writing Real World Story Ebooks

by: Beverly K Taylor (July 29, 2008) 
(Internet and Businesses Online/E Books)

19 Rules For Writing Killer Headlines

by: Dan Lok (May 10, 2006) 
(Business)

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

by: Nancy J. Wagner (July 27, 2005) 
(Writing and Speaking/Copywriting)

Create Attention Grabbing Presentation to Boost 2013 Business

by: Leo Lin (December 26, 2012) 
(News/International)

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

by: William Swayne (January 17, 2005) 
(Business/Advertising)