By Suresh Dinakaran
Dubai headquartered New age brand marketing consultancy Ideas Strategy Design Global (ISD Global) is taking brand marketing to a new level - it is now helping luxury brands based out of UK and Europe find newer market domains in places like the Middle East & India.
The recession hasn't spared anyone. Core, strong markets are no longer safe havens for established, uber premium brands. Plus there is a whole lot of action shifting to the markets that traditionally has been ignored not because of any new found love but purely from an economic stand point - robust economies in the markets of India and some of the GCC states coupled with high disposable income and a bustling aspirational lifestyle has triggered unprecedented demand for ‘labels from the West’ and ISD Global is helping brands reach out to markets that are definitely the flavour of the month.
“The BRIC markets and some of the GCC states are leading the consumption revolution. World over, established brands seem to be wanting to set foot on these shores, if not already. We at Ideas. Strategy. Design Global are helping brands find their way through the maze. Its not very easy finding partners, collaborators or franchisees wanting to soak in the action and laugh their way to fortunes. One needs to battle ground realities, red tape apart from having the market and consumer know how that is so very essential in helping brands get a foothold. So right from market & consumer analysis, going upto the entire setting up of a franchisee chain for a brand and marketing it to key TG eco systems, ISD Global offers the entire value spectrum of offerings to brands wanting to enter the new utopia", averred Sagar Patil, CEO, ISD Global Europe Ltd.
“In fact talks are already at an advanced stage with a few brands and within the next 3 - 4 months we would be actually helping some of them set their imprint in markets like India, Dubai, Abu Dhabi, Qatar etc, " concluded Patil.
Ideas Strategy Design Global has a network of offices straddling the UAE, UK, India, USA, Mauritius & Vietnam and works with brands in diverse industries including FMCG, Luxury, Fashion & Lifestyle, Automobiles, Real Estate, Interiors & Furniture, Education, Wellness, Hospitality, Travel & Leisure, Banking & Financial Services, Information Technology, F&B etc.
Ideas. Strategy. Design Global offers the entire gamut of brand marketing services including brand strategy development, Advertising & Creative Communication, PR, brand audits, brand identity development, brand launches, media innovations, media planning & buying and through an alliance partner the entire spectrum of Digital & Social Media marketing. Effectively, ISD Global becomes a fortified hub where brands can stop over and avail of any of the aforesaid services either in parts or as an integrated whole.
Backed by a team of over 65 committed and highly skilled people across its various offices, ISD Global attempts to re define the brand marketing experience for brand owners, corporates ad entrepreuners. A wealth of experience and insights on working with MNC brands, regional brands and SMEs in different markets, allows ISD Global to leverage and cross - pollinate to the benefit of all the brands it works with.
So if you are on the lookout for a company that genuinely walks the talk on going beyond to realise the corporate, marketing, branding, advertising objectives of brands, Ideas. Strategy. Design Global(ISD Global) would be a worthwhile partner.
More information on ISD Global can be had from the following links: