When you use banner advertising you are engaging in a traditional form of advertising which is that of using advertising signs but instead of the traditional metal or plastic sings you are using banner advertising instead. If you use too small banners or have too much information on them they are no longer effective banner advertising. Here are some tips to get a cost effective advertising campaign to a great start.
Tip 1) Banner Sizing
To be effective advertising the banner must be readable. This means that it can’t be too small to be seen from the distance that you are displaying it. The banner printing website will have a sign sizing format so you can compute the distance from the sign that people will be when they read it. You must order a sign that can be seen from that distance for it to be cost effective.
Tip 2) Fonts and Printing
When you are choosing fonts for your banner advertising words and printing you must choose fonts that are easily readable. They can’t be too fancy because people simply will not take the time to decipher the words. Also make sure that the font size can be read from the distance they will be from the banners. If the words are too small again they will not be read and you are wasting your money having that particular banner printed.
Tip 3) Good Graphics
Again for a banner or any sign to be effective it must not be too crowded or have a lot of contrasting and competing graphics with the words. Keep it simple is exactly what you must do when ordering effective banners for advertising purposes. People generally won’t read an entire banner but they will fill in the words as they skim over it. If they are confused reading your sign they simply will not read it and will move onto the next business and its advertising formats.
Economical Banners are Good for Business
Since both vinyl banners and banner advertising signs are very sturdy you are not wasting your advertising dollar with a one shot use deal because you can reuse those banners and signs. You can take advantage of any promotional free shipping that the banner printing website may offer and get an instant discount on your vinyl banner signs. So use these tips and get effective banners.