Most, if not all, small businesses would benefit greatly from having a simple website. But many small business owners, sole traders and partnerships are losing out badly because they have not yet embraced the opportunities presented by a presence on the internet.
5 great reasons for ensuring that you don’t miss out include:
1. Silent salesman
Your business website, no matter how large or small, can act as your silent salesman when your business is closed and there is nobody to answer the phones.
Your website works on behalf of your business around the clock every day of the year and is accessible to a world wide audience. And the best part is that you don’t have to pay it a salary and don’t have to worry about sick leave, maternity leave or any of the other problems associated with being an employer.
2. Attract new leads and sales
Your website, if set up and structured properly targeting the key phrases relevant to your business, can attract new leads and ultimately sales to enhance your profits. Provided your site, and it may only be a one page site, communicates your product or service clearly in an easy to understand fashion you will generate new leads and potential customers to your service and/or products.
3. Brand creation and awareness
Your website can play a huge role in the creation or enhancement of your business brand and combined with social network sites such as Twitter and Facebook, you can reach a whole new audience that you simply can not reach through conventional marketing or advertising.
4. Autoresponder marketing
Your site also offers a great way for you to communicate with your existing customers and leads. A good autoresponer series will allow you to build a relationship with your visitors.
We all know that we are far more likely to buy from somebody with whom we have relationship and who we know. Your site will allow you to develop relationships with people and other businesses that you never new existed.
5. Return on your marketing investment
The return on your small investment in creating or having a website built will provide a very generous return on your investment compared to any other form of promotion or marketing you will engage in.
Remember that when people are looking for stuff now they are far more likely to “Google it” than reach for the phone book.