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Digital Electronic Advertising for Shopping Malls

Graham Gallagher
 


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In this article we look at the developing world of marketing in public spaces, in particular, the ever popular past time of ‘shopping’. It includes every walk of life and therefore encompasses a enormous captive audience for promotion features. The way in which items lure the public is evolving into the technical age of Digital Advertising.

This evolution brings moving images and audio to the once static ad. board, it is visually eye catching and provides far more information in a non invasive form. People just can't help but avoid and watch the electronic screen, influencing their selection of procure, which is what promotion is all about.

Where these digital indoor (or outside) LCD displays are located is just as important as the goods they portray. Often TVs are situated at the point of sale, where the customer queue to pay for their purchase, but can also be swayed by the moving images to pick up the advertised product, on screen next to them, and pay for it too whilst at the till point. Another dynamic way is to screen the display in the floor of the store, where customers are attracted to the content and are drawn to the digital concept along with the retailer's shop floor layout.

Initial outlay for these LCD monitors can be evaluated against the likely earnings they can generate. Where as the traditional static poster media could only feature one item, these psycho graphic flat panel screen monitors can host various items or services relevant to their position, resulting an added proceeds.

This is the way forward in a demanding world of advertising, where every person is a prospective sale. It opens up a whole new perception for advertising merchandise and visually communicates the content to the shopper in a modern, contemporary and innovative way.

Installing the displays and media players in an LCD enclosure can help the firm by protecting their investment in the campaign, these TV housings are installed for protecting the interior machine from the elements and possible vandal danger.

Graham is the leading manufacturer a range of LCD enclosures , this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure

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