Everyone is discussing the new buzz in dynamic advertising, this being in cab electronic signage. Now it is going mobile.
One main challenge with in cab electronic signage has been the updating of content, the only alternatives on the market was to either have a standard advertising head rest that you could update using a USB drive or a extremely costly external wireless media player connected to the headrest, this would be updated when all the cabs were back at the base. Now this has verified to be the motive why this hardware has not boomed, but now there is an answer - a 3G headrest.
Now there is one option out there that offers a multitude of promotion options from showing a route from your spot to your destination with local publicity en-route in the headrest to downloading concession coupons to your cell phone - read on to discover more.
3D Cab Advertising Head Rest.
The headrest comes in two sizes either a 7" or 8" monitor both have an interactive touchscreen and the unit has an inbuilt speaker, as up to that time the campaign player is built into the head rest.
All you need for the updates is a 3G usb drive that connects to the headrest and then you log in to the FTP server to download fresh ads over the 3G network, the update is completed in fewer than 30 minutes with speeds of 1-3 Mbps.
So when a taxi driver knows he is on a long solo jaunt to collect a passenger they can refresh the content, for example if they are going to pick up someone from the airport.
Bluetooth Coupons to your cell phone!
Not only are they running on 3G, you can also send concession coupons to your mobile phone - appears impossible? Not really with the equipment at hand.
Here is the scenario, you are sat in the back of a taxi and being taken to your lodge, you are hungry and you have been commuting for 4 hours then you see an advert for a steak outlet. You tap the monitor to start the video here you see all the tempting cuisine from the menu as well as appetisers to sweets and then on the next layer down you notice an icon for “concession voucher", you tap the icon it then takes you to a third layer to “get the token" via Bluetooth, you then get your mobile phone out and connect to the device and when the blue bar is full no the download your mobile phone has a voucher on it, all you have to do know is tell the driver to take you to the restaurant.
GPS locator with regional advertisements.
Smart cab GPS navigation system now with a turn! This module in the head rest will allow the passenger to see accurately where they are on the GPS route to their vacation spot, the hardware then makes use of GPS to highlight advertisements along the route as well as rolling text.
On the toolbar at the bottom of the monitor you tap the GPS icon which takes you to the next layer, this then takes you to a screen that shows images and as video adverts of your route, just tap and discover what is around you.