Any promotional products UK company will tell you: the promotional pen is still the best. Despite the recent availability of almost endless alternatives, companies still plump for the pen when the time for raising brand awareness comes around again. Major UK promotional items wholesaler BPMA Sourcing reckons that a sizeable percentage of its “regular” orders (regular orders, basically, are bulk orders rather than smaller run executive giveaways or product specific launch presents) is still accounted for by the humble pen – though, it points out, the giveaway pen these days is an object of quite startling variety, which might well account for its continued popularity in the world of promotional products UK.
The promotional pen, in the modern sense of the term, bears about as much relation to the old “use once and clean ink off your desk for a year” piece of plastic nonsense as a fish does to a bicycle. Modern promo pens are available in just about any size, shape, colour, use and material a person could contrive to imagine: from multi-tipped super trendy wheel shaped marker pens to high quality steel fountain pens complete with personalised presentation case. The point, as ever, is in the detail: market a company with a pen that actually does something useful and clients will stop thinking of promo pens as a daft gimmick.
That’s exactly what has happened. The promotional pen has a standing in the world of promotional products UK that is directly related to its effectiveness as a marketing tool – and its effectiveness as a marketing tool has climbed considerably since it became possible to put one in your top pocket without all the ink running out over your shirt. A top quality fountain pen or executive roller ball is something people (i. e. clients) are quite happy to use; and, of course, when a promotional item is being used, the name or slogan it bears is frequently in the mind of the user. From pen sets, multi function pens and super snazzy hi tech pens that can write underwater, to novelty pens and desktop marker units, there’s a promotional pen to meet every need and satisfy every client.
Promotional products UK used to be synonymous with a level of cheesiness most companies would rather forget. These days, they can choose from a huge range of promo items designed to be of actual use to their recipients. The items feel neither cheap nor pointless. As a result, then, clients who receive these items feel that they have been thought of rather than shouted at: considered, and given a gift, rather than having had an advert chucked in their face. The marketing value of this shift is incalculable. Treating clients like a real person has always been a more successful way to advertise than fobbing them off with cheap nonsense: and now the promotional pen has joined this new wave of properly thought out marketing material, it’s a world away from the archetypal promotional products UK that used to get thrown in the bin as soon as they were received. No wonder it’s still top of the heap.