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Outdoor Dynamic Signage – From Roadside Ad boards to LCD Enclosures.

Graham Gallagher

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Outdoor digital advertising is massive and will keep increasing, the number of static road side bill boards is set to decrease and these are to be swapped out with either LED or LCD technology, replacing the old printed solutions.

Now with LED advancements it makes putting electronic advertising signage in the reach of most businesses, as the new method would be to use as big a display as possible, then sourcing an enclosure to fit them offering vandal and all weather protection.

So the options are either to purchase large LCD enclosures to fit TVs up to 82” or to purchase an LED video wall that is supplied in one metre sections and is as cost effective as purchasing a commercial grade TV of equivalent size.

The LED panels consist of a number of Light emitting diodes (LED) that are arranged at 16mm pitch these provide a fantastic image that can be seen up to 40 feet away, the result is that the video wall or outdoor digital signage project is only limited by your funds, normally customers have thought that it was too costly and are pleasantly surprised when they learn the cost effective price.

These sections come in their own weather proof and vandal proof cabinet; they are fitted into a frame structure and mounted on to the wall, then a controller is fitted that controls each section, similar to tiling software, so you can arrange the image on the panels as you wish to create a jaw dropping presentation.

Due to the affordable nature of these LED video walls they will soon be renewing the old fashioned printed road side billboards as they are becoming increasingly popular in the Far East where extreme weather conditions and the sand will normal put an end to any outdoor digital signage campaign.

Funds dominates most projects (well all actually) now there are solutions that will have a faster return on investment and if you can offer a 10 feet wide x 5 feet high video wall displaying customer ads you will certainly get the revenue from the advertisers.

Graham owns the leading manufacturer of LCD display enclosure , as well as a range of digital poster that are available in sizes 17" to 80".


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