Digital advertising is a enormous emerging market that is set to rocket and is one of the growing markets that has not been affected by the recession.
Why is that you may ask? Well as you can appreciate every business no matter how large or small needs to advertise their products or services to increase sales, however compared to old fashioned advertising such as printed posters and flyers, digital signage is instant – well almost.
Fresh media can be produced easily using easily accessed free software on the Internet, then all that the user has to do is to drag and drop the content on to a media card, then insert the card into the LCD advertising display, locking the media player compartment and then switching on the large LCD screen to access the on screen menu, from here you can control every part of your digital advertising campaign.
The menu allows you to call up the content in the order you want, you can select the dwell time of each image, how the images change between each image, rotation of video and adding MP3 audio.
You can even set the display to power up at a pre set time, perfect when the store is about to open and power off when the store is closed, so once the media is in the player and you have configured the menu up on screen you can walk away and the LCD advertising screen will run the same content every day, until you change the content and this is easily achieved by using a USB drive. Once new content is created, save it to the drive and go to each screen and insert the USB drive into the connector on the media player and the content updates.
These LCD advertising screens come in a range of sizes from 46” up to 80”, these are one of the most affordable and simplest ways to have a digital advertising solution.
Graham owns the leading manufacturer of flat screen enclosures , as well as supplying a range of LCD advertising displays that are available from 17" to 80" and used throughout the world through a network of integrators.