A cost effective solution to any digital advertising campaign is called an LCD advertising display, these are floor standing digital signage displays.
Like all businesses the health care indsutry is looking to create an extra income stream, one health care organisation realised that if they installed an electronic signage solution they could also integrate some advertisements from the pharmaceutical manufacturers and suppliers and create some much needed cash.
Were are LCD advertising screens used?
An LCD advertising screen can be used to display any type of data to clients or visitors, they can also be used in cinemas to inform customers what movie is showing at the correct theatre to providing patient waiting lists in hospitals mixed with ad spots from suppliers. They can also be used at vehicle dealerships to promote the range of vehicles the dealership has access too, as well as displaying information on the used vehicles they have access too.
What is an LCD advertising screen?
These screens are specially made as they are a floor standing digital sign, each unit consists of a commercial screen that has an integral media player, so it is a straight out of the box solution for any small to medium business.
What is not included?
The one thing is not included is the content, the reason is that everyones media would be unique and specific tot heir very business, so you can either outsource this or have your designer in your computer department create something that will represent what you are trying to achieve.
The content can be made using many different types of software from PowerPoint to custom software specifically for digital advertising, many offer a try before you buy package so you can see if it is right for you.
Now with selling advertising spots on a network this can be very lucrative as the income created will certainly pay for the hardware and the content if you charge a monthly fee, after the first two or 3 months the income will turn to profit.
This now is a massive jump in technology and more and more advertising screens will be installed in healthcare environments.