As the use of promotional items becomes an increasingly important way of advertising a business, everyone is looking for the perfect items to give them an added edge over their competitors. Don't be afraid to try out new products, or use familiar items in new and exciting ways-it might be just what you need to give you that edge.
Conference bags are ideally suited to this purpose. They have much more promotional utility than their name implies-a conference bag is useful in a variety of promotional situations, and there's no reason to limit your use of them to conferences only. There are several functional and design features of conference bags that make them a really fantastic promotional item.
Conference Bags are Practical and Portable
When it comes to promotional items, practicality is king. You might even say that portability is queen-these two features are both very important attributes of the best promotional items. Items must be practical, because you must be assured that your promotional items will get some use. Unfortunately, it's pointless to give out promotional gifts if the recipients will find no use for them. Portable items are also ideal because the recipient of your gift can conveniently tote them around, and that gives your advertising message added visibility.
Conference bags meet both these requirements very handily-there are few items more portable than a bag! Conference bags also tend to be very practical items, as they are designed to allow conference attendees to conveniently tote an assortment of conference-related items.
Conference Bags are Convenient
A really well-designed conference bag is a very convenient item to use for any occasion. The best bags are large and comfortable to wear, and many are equipped with an array of pockets and compartments in both the interior and exterior of the bag, so it's easy to locate items easily.
Conference Bags Provide Visible Advertising
All of these features of conference bags add up to one important concept-a great conference bag will be used not only at a conference, but in a person's professional and personal life, too. Everywhere the conference bag goes, your advertising goes along with it, providing you with a potentially long-lasting and highly visible method of circulating your promotional message. Most bags also feature a fairly large print area, so you're able to create a design that will get noticed on a day-to-day basis.
Despite the relative expense of these items in comparison to more common promotional items such as mouse mats and coffee mugs, the much greater potential of the conference bag makes them a very good value promotional item.
The utility of conference bags makes them useful in more ways than simply as conference advertising. Consider, for example, equipping your employees with bags that they can use to transport personal and work-related items between home and work. This is a great way of increasing company awareness, and of giving your employees a unified look that makes your brand more recognizable.
Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of conference bags and custom printed promotional gifts .