Everyone loves a goodie bag, and giving out promotional conference bags is a great way to get the ball rolling for any event, especially trade shows. During the course of an average trade show the attendees are going to be absolutely deluged by an influx of free samples, pamphlets and brochures. Being the company smart enough to be giving away promotional conference bags will really set you apart from the competition, as well as ensure that your logo gets plenty of face time on the showroom floor from all of the attendees sporting your promotional conference bags.
Passing out your brochures and pamphlets inside of free promotional conference bags is also a great way to make sure that potential clients are not just throwing out your leaflets as soon as they leave the booth. While it is true that they will not be immediately looking at them they will have the opportunity to look at them later while they are not being bombarded by all of your competitors information as well. In fact it is better that your potential clients look over your promotional material after the fact, and at their own leisure rather than a passing glance in the midst of the hustle and bustle of a trade show. Yet another great reason to hand out promotional conference bags at a trade show.
Everyone knows that name recognition at a trade show is a huge deal; that is why companies spend the big bucks to make outlandish and over the top booths that draw attendees attention. Setting up a great booth is a step in the right direction, but it is not the whole solution to the issue. Promotional conference bags are a way to keep your company's brand visible even after the attendee has left the booth. Let's face it, the second your potential customers leave your booth they will be equally as impressed by your competitors booth so your promotional conference bags will be a marketing gift that keeps on giving long after they walk away from your booth, and even after they have left the conference hall.
Lastly you will score major good will points for being one of the more practical companies that really thinks about their customers needs. A promotional conference bag may not be the most glamorous of giveaways, or even the most expensive, but there is no question that at a trade show full of pamphlets and brochures your promotional conference bag will be a stand out hit on the usability and practicality meter; and at the end of the day this is probably the impression you want to leave with serious customers. Glitz and glam are great, but they are not long lasting, they are replaced in a customers mind the second something else shiny pops in front of their face; but something sensible like a promotional conference bag will leave that lasting impression every marketer dreams of. And we all know how important lasting impressions are, they are more important than anything else.
Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of conference bags and custom printed promotional gifts .