Deciding what to put inside your promotional conference bag is pretty easy, and it's completely dependent on what type of event you're attending; as well as what your purpose is in passing out promotional conference bags. If your purpose is solely for passing out informational content then you will want to stuff your bags with pamphlets and brochures detailing information about your products and services offered as well as general information relating to your business practices. Additionally you may want to stuff your promotional conference bags with product samples (if this is feasible depending on what types of product to offer) or even better gift cards and certificates that may be redeemed at a later time.
You will generally want a good mix of both informational product as well as useful items inside your promotional conference bags. While you're informational items are necessary to convey your message to the intended audience they are not necessarily fun and to the whole purpose of a promotional conference bag is to bundle together a variety of items; and what fun is a bundle if there is nothing interesting included? Fun items to put inside your promotional conference bags do not necessarily need to be expensive. For most companies putting an iPod inside of each promotional conference bag is way out of their price range, although it will definitely be appreciated by attending is, so you'll likely want to think smaller and more clever.
Knickknacks like key chains are the mainstay of promotional conference bag fillers, and depending on your budget you may want to include these. They are nice little gift items, although they are unlikely to stick with your target audience for long. More often than not these key chains are given to the children of conference attendees. Because of this you may want to consider items that are a little more fun, though probably less practical, for inside of your promotional conference bags. Small games are always a hit, such as electronic card games or board games that bear your company's logo. Candy with your company logo on it is always a good filler for promotional conference bags, as well as other phone assorted knickknacks like action figures and the like. Naturally you will want to stick a pen or two inside your promotional conference bags as these are incredibly inexpensive though quite effective marketing tools in a larger marketing campaign.
At the end of the day what you put inside your promotional conference bags is entirely dependent on the events and there are no hard and fast rules that dictate this. At a dental conference will probably once put in dental paraphernalia like toothbrushes, at a computer conference you'll probably want to put in software samples or gift cards for online services, and at a candy convention you of course will want to put in candy product samples. The only rule here is that the more high end your convention, the more high-end your promotional conference bag fillers should be. Match the swag with the venue and you will be just fine.
Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of conference bags and custom printed promotional gifts .