The advent of the Internet and advancements in transportation and communication have made the world a lot smaller. And one of the greatest impact of the “small world" era is felt in the business world.
In the last few decades, a lot has already changed in the way we do business. Multinational corporations are not the only companies whose presence are felt in different countries as today's technology allows any company to exploit the arbitrage concept, sourcing limited resources from different parts of the globe. Today, global tradables are not only limited to raw materials and finished goods but now encompasses human resources and services as well. Thus, for a business to realize its true potential, it must be able to compete, not just in the local scene, but also in the global arena.
Due to these drastic changes in the business world, constant traveling is now a requirement for most people. And this particular lifestyle is an opportunity that marketers should take advantage of in promoting their business. An opportunity that can easily be grabbed through promotional luggage.
As traveling has become a frequent and unavoidable task for most people, then one way to target this niche in your promotional strategy is to distribute logo luggages and other promo items suited for travel. The underlying concept for this is that the best promotional items that one should use for a particular segment are those giveaways that the market niche will find useful.
Thus, by distributing luggages and other travel items, you have a higher chance of developing brand recall and loyalty from these jet-setting business executives. Another notable advantage of promo luggages is that your logo exposure is not limited only to the recipients, because once your market starts using your corporate gift, then chances are, other traveling executives will also see your imprinted business logo. As a result, the recipients of your promotional items function as roaming billboards or endorsers for your business to other people who are also, most likely, part your target segment.
Imagine, your logo on every luggage in the country. This is one promotional idea you shouldn't miss!
Remy is a Promotional Adviser specializing on Custom Tote Bags , Custom Personalized Towels