Flyer advertising is a time-tested and widely used form of marketing that typically plays a critical role in generating revenue for the small business. Whether you own a pizza restaurant, a automotive dealership, or a medical practice - you most likely rely on flyers or newspaper inserts in order to keep the phone ringing. MS Publisher has many built in templates for flyers that are perfect for beginners - but you can create your own original flyer designs just as easily!
Follow the steps below to easily create an original advertisement using MS Publisher 2003.
Create Flyer Size, Setup
1. Go to File > Page Setup - Select “Custom"
2. Select “Portrait" for Orientation
3. Type in Width 8.75, Height 11.25 (this accounts for “bleed" on 8.5x11 flyer)
Choose Background Color or Graphic4. Go to Format > Background - Choose a background color for your flyer
Add Text or Content5. Add Text: Go to Insert > Text Box - Drag Mouse where you want text
6. Enter Text, choose Font style, and choose Font color for each line of text you add
Add Pictures, Clipart, or Graphics
7. Add Pictures: Go to Insert > Pictures > Choose “Clipart" or “From file"
Save Your New Flyer8. Save Your Flyer: Go to File > Save As - Choose JPEG as file type
It is important to remeber that full-color flyers will yield much higher response rates then black and white flyers. For starters, you may want to find a competitors flyer and recreate it for your business using original text and images. By doing so, you will have a tempalte to work with and be able to compare the overall quality of the end product. Always remain open to new ideas and suggestions that may increase the effectiveness of your flyer.
Flyer printing is the final step towards completing your new advertisement. Choose a printer that specializes in full-color printing on glossy paper and remember to print in bulk to reduce costs. Full-color printing is extremely cost-effective these days and will cost you as little as $0.04 per copy for each two-sided flyer. That's often less than printing in black and white at your local print shop! A recent study conducted by a national research group found that 61% of adults prefer to receive ads on glossy paper - so make the smart decision!
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University.
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