Already on ArticleSlash?

Forgot your password? Sign Up

What is a Vanity Number?

 


Visitors: 235

A vanity number is a specialized type of 800, or toll free number, and is alphanumeric equivalent of a regular numeric telephone number. Most of these numbers are also mnemonic devices, that is they spell out words, usually the name of a business or some phrase associated with it like 1800FLOWERS, or 1800YELLOW Pages.

These numbers are a good way to brand a company in the minds of the consumer, so choosing just the right number is vital. Since these 800 numbers are free for customers, they are more motivated to call them, and these calls often result in sales, and increased customer service and satisfaction.

The first 800 numbers were created in 1967 by AT&T as a way to reduce the need for extra human operators, who were becoming overwhelmed by the number of collect calls that they were required to process daily. This service was called INWATS, or Inward Wide Area Telephone Service, and the first business to officially adopt the new system was the Sheraton Hotel Chain in 1970.

Roy P. Weber is credited with inventing the modern toll free number system, which he called the Data Base Communication Processing Method. This was slow to catch on, and AT&T did not anticipate that in a few short decades, the toll free number would become an integral part of the marketing strategy for countless new and established businesses.

These numbers are a good way to brand a company in the minds of the consumer, so choosing just the right number is vital. Since these 800 numbers are free for customers, they are more motivated to call them, and these calls often result in sales, and increased customer service and satisfaction.

Some carriers offer the option of purchasing a vanity number with call tracking which allows salespersons and other involved parties to target sales areas geographically and also determine where the highest volume of calls are originating from. If it is determined that a company is a high volume of calls from a specific region, they can increase their marketing efforts in this area in order to generate further business.

Conversely, if it appears that calls from certain areas are scarce, marketing efforts to those locations via commercials, radio spots, TV ads, and other marketing methods can be increased. Customer satisfaction and the level of customer support given can also be measured when a vanity number is used and its usage is recorded.

Dial 800 is a marketing optimization company and service bureau that has the distinction of being one of the worlds leading providers of vanity numbers For more information visit the website.

(446)

Article Source:


 
Rate this Article: 
 
Choosing the Right Bathroom Vanity Design
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

About The Epitome Of Vanity

by: Victor Epand (April 09, 2008) 
(Self Improvement/Spirituality)

Making A Dresser Into A Vanity

by: James C (July 09, 2007) 
(Home Improvement/Bath and Shower)

Self-Publishing - Vanity Or Necessity?

by: Athena Dean (November 05, 2007) 
(Writing and Speaking/Book Marketing)

Could your makeup vanity be your best friend?

by: Larry Fung (August 02, 2010) 
(Home Improvement/Furniture)

A Makeup Vanity is Your Own Personal Oasis

by: Jane Worthington (September 01, 2008) 
(Home Improvement/Bath and Shower)

Do You Want an Asian Bathroom Vanity? There Are a Few Things You Need to Know

by: Christopher W Smith (August 16, 2008) 
(Home Improvement/Bath and Shower)

Basin & Pedestal or Vanity Unit?

by: K P (February 02, 2012) 
(Home Improvement/Bath and Shower)

3 Distinct Vanity Styles For Your Bathroom

by: Gary Nealon (November 10, 2008) 
(Home Improvement/Remodeling)

Are You Shopping For a New Bathroom Cabinet Vanity?

by: James J. Mahoney (July 25, 2008) 
(Home Improvement/Bath and Shower)

Choosing the Right Bathroom Vanity Design

by: Groshan Fabiola (March 10, 2007) 
(Home and Family)