White Space, Profit Space

Silvia Hartmann

Visitors: 414

This is a fascinating principle about optimising your white space – and you can take that as metaphorical or as practical as you like.

The other day, I was having dinner at a roadside café and I noticed that the little sugar bags that came with my coffee had ADVERTISEMENTS on them.

That’s your classic use of “white space”. So, you make sugar in little paper bags, millions of them, and your company logo is on the front – and the back of it is EMPTY.

These little sugar bags are handled by MILLIONS, likewise, who are sitting down to relax and have very little else to do whilst they are waiting for their food, or for a meeting, or to rest than to LOOK AT THE AD.

Being little sugar bags, as they are, they also make the perfect mini calling card that you can put in your pocket or in your wallet – and take the ad, the phone number, the web site with you.

How cool is that?

I’m just wondering how much extra business and extra money that generated for the broker, the sugar company and the advertisers – all from a little square of white space the size of a postage stamp.

White spaces are everywhere.

They are on your web pages, at the bottom of your emails, on the back of your sales letters, on the back of your business cards, on the side of your catalogue, over the door of your building, on the T-shirts of your employees, on the boot of your car (and probably metaphorically in your mind as well!).

You can USE these white spaces to sell to others, or to advertise your own stuff – highlight more benefits, add testimonials, inform or educate your customers, make them aware of special offers. You can trade your white space with others to gain access to their markets – it’s pretty endless, really!

So today, let’s think up ONE white space that readily springs to mind which you have and you can USE to get more profit, right away and without any further ado.

Your 60 seconds starts – right now!


The article “White Space, Profit Space" is just ONE of the 365 daily exercises in rich thinking from Silvia Hartmann's FREE “60 Second Wealth Boosters" course - available now from http://MindMillion.com


Article Source:

Rate this Article: 
Variety, White Space, Pacing, Conflict and PONR
Rated 4 / 5
based on 5 votes

Related Articles:

Designing with White Space

by: Andy Eaton (December 23, 2005) 
(Internet and Businesses Online/Web Design)

Push Into the White Space

by: Ron Kaufman (October 05, 2006) 

Website Design: Welcome the White Space

by: Scott Lindsay (October 16, 2006) 
(Internet and Businesses Online)

Have You Considered These Space-Saving Bed Designs To Maximize Your Interior ..

by: S.A. Smith (March 09, 2005) 
(Home and Family/Interior Decorating)

An Education In Personal Space - Creating Study Space In A Child's Bedroom

by: Joann Means (February 14, 2008) 
(Home Improvement/Interior Design and Decorating)

The Importance of White Space In Your Web Copywriting

by: Bruce Carlson (May 23, 2006) 
(Writing and Speaking/Copywriting)

Are You Content With Your Sales: White Space Marketing

by: Jan Verhoeff (December 14, 2005) 

Operation Office Space, New York: Finding Space in the City

by: Quinn Barker (June 13, 2011) 
(Business/Careers Employment)

Small Space Bathroom Remodeling - Maximize the Space and Save

by: Gregg Hicks (December 02, 2005) 
(Home Improvement)

Variety, White Space, Pacing, Conflict and PONR

by: Cheryl Kaye Tardif (January 30, 2008) 
(Writing and Speaking/Writing)