Advertising can get your cleaning business be noticed to all your potential customers. You may not be an expert or marketing guru, but you can do things to promote your business in order to obtain customers. Take note, before you spend money for advertisement, you need to decide your target market for your business. Finding your market and focusing on putting ads to that specific area, you can effectively and efficiently get the customers that you are seeking for.
Before anything else, you need to set and allocate advertising budget. If you are already earning with your business, you need to dedicate about 2 to 5% of your gross sales for advertising your business. But if you are just getting started, you need more money to advertise your business. Of course, you need to announce your new cleaning service in order to gain potential clients.
You decide where to advertise, once you've set a budget for it. If you are going to advertise your cleaning business it could not make any sense to advertise it with huge magazine or let it be aired in a TV commercial. These are expensive ads and would not reach your target market.
It would be better if you post an ad in your local newspaper. This is the most basic advertising way that you can do for your business. This is great way for you to promote your business to your potential customers.
You goal here is to attract the attention of your potential customers with your advertisement. Yes, it is obvious that you should attract attention with your ad, but if it can't, then you just wasted your money with nothing, so you have to be sure that you can attract attention.
In making an ad, you need to address the needs of the readers. Make sure to tell how they will benefit from your cleaning service. And show that you have a new system that can make their homes and offices cleaner and healthier. In your ad, you should tell the great things that they can get from you and that yours is the best cleaning service in your area. The best ways to convince potential customers are through testimonials, awards and statistics.
In order for potential customers to try your cleaning service out, you need to include special offer. Discounts and bonuses are special offers that can work well for your cleaning business.
For more info see: Start a successful cleaning service business
Dolson McArt - Author of: Promote a Cleaning Business
Contributing to EzineArticles.com since March 2007