Printing services is part and parcel of experiencing the entrepreneurial life. It is part of learning to strategize your advertising to reach a wider demographic while targeting those who have longer attention span to listen to a more in-depth discussion.
The challenge of advertising is seldom just design related or making catchy slogan. It's largely about interpreting what your customer's want from your services and the level of conversation they need to attain from your marketing materials.
Take for example the fact that despite the marketing principle of short and catchy slogan, the best performing print ads are those that offer in-depth analysis of the products. These short and catchy slogans may catch interest, but how far do they go in converting these interests to sales?
When you want to make the most of these longer attention span customers and their need for information, use the following print ads:
1. Market to Your Market:
Many advertisers with big funds and short catchy phrases can afford to advertise to mainstream audience and get low response rates. Small businesses on the other should market to a small target group with a higher response rates.
The more interested the customer is in your product, the more likely he is to read through what you have to say. The longer they read the more chances you have of convincing them to make the purchase. Do your customers the service of placing as much information as you can into your print materials.
Just think about the nearly 3,000 advertisements you've seen today and which of them actually stuck? If the product doesn't meet your need, does repeating cheap and reliable service make it stand out more on the thousandth time it was mentioned? Or was it equally forgettable as the 31st time you've heard of it?
2. Start a Conversation:
If you want to put up outdoor advertising, be sure you can follow it up with additional materials people can look to for more information. The best way to do this is to set-up a website people can go to for more information. They can even use to enroll to your mailing list where they get occasional updates.
You should have content laden website people can browse through for more information. Instead of dictating information to them, the website is a good way for people to customize their own experience going to pages they find helpful and totally neglecting those that they think irrelevant.
3. Respect Your Customers Intelligence
People born to mass media can always screen out advertisements that are condescending to their ability to think logically and intelligently. On the other hand, they reward those who choose to engage them in intelligent conversations.
Many consumers are growing more critical of advertisements that are more fluff and style than substance. They may want high quality posters and full colors from your printing services, but they want it to support your content. When you focus too much on style, the message it sends is clear: you would rather spend time and money on marketing that improving on your craft.
Printing Services guides and topics can be found at Full Color Printing Online - U Printing