Working on a direct-mail program with your printing services is your best investment when you want to get your products in front of your consumer. It cuts through the bureaucracy involved in distribution, and leaves you a lot more money in savings you can use to pass on to your consumers or expand the business.
The business of selling to a mainstream nationwide market is a big catch-22. Big retail stores give their shelf space to brands they think can sell nationwide. They choose big brands who can afford to sustain a wide scale marketing campaign complete with sales reps and commercials.
Small businesses with big potential need to sell nationwide to afford marketing nationwide are stuck in a rut. They can't start off their business because they can't get their products in front of the consumers to begin with.
Direct-mail marketing enables start up businesses to cut through these procedures and go directly to their target consumers. The brochures send their products directly in front of the customers and in their homes. You even get to discuss the products you offer and a way for them to order the products.
1. Postcards: These are designed specifically for mailing with an area at the back you can print mailing information on. These cards have a full colored front you can use to place an enticing picture of your product while the back can provide a brief explanation and the ordering details.
You can have these postcards printed in a few thousands to get your money's worth, and have it mailed to your prospects, or perhaps distributed with the local paper. Sending these postcards is a good way to get a feel of the receptiveness of people to your products.
2. Brochures: Unlike postcards, brochures will have to be placed in envelopes when intended for mailing, but can also be inserted into newspapers. These brochures can hold more in-depth discussion of your products, especially wit unfamiliar innovations.
You can also talk about who you are and what your business is about to personalize your marketing. Your brochure can also hold more pictures about your production process, or simply more product shots that gives a context to your offers.
3. Posters: Although posters are intended as outdoor advertising instead of direct mail, they can also be very effective.
Having posters printed in a few thousands is inexpensive, with each one costing as low as a few cents. These posters can be used to dominate consumer consciousness and create a critical mass of supporters that will push retailers to take a second look at your products.
Many printing services will be able to advise you when it comes to your direct-mail advertising strategies. Some can even provide you with a comprehensive mailing list you can when you don't have your own database just yet. In addition, they can also arrange with the USPS for a prepaid bulk mail service if you intend to mail your print materials.
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