Already on ArticleSlash?

Forgot your password? Sign Up

Take Your Ads for a Spin

Susan Payton
 


Visitors: 152

Advertising can be mundane, but it doesn't have to be. Now and then I come across an ad that just makes me stop and admire it. For example, there was a series of Parisian Heinz Ketchup ads that featured photos of food made of cardboard. The idea was that ketchup made anything (even cardboard) taste good. It just makes me smile, and yes, want to eat lots of ketchup. We're used to ads and commercials for ketchup that show smiling kids putting it on their hot dogs. But this one really throws me for a loop. It speaks the truth (some foods just taste like cardboard without condiments), and the truth sells.

And speaking of the truth, you’ve seen those anti-smoking commercials from TheTruth.com, who takes its knowledge of smoking statistics to the streets. One commercial has an old time cowboy posted up (complete with pot of beans) in a New York street. He sings “You can’t always die from tobacco; sometimes you just lose a lung. ” He has a voicebox. It’s chilling, but it stays with you. It’s the shock factor that makes advertising like this work.

And then there are computer ads. We’ve seen attempts at an interesting spin (what ever happened to “Dude, you’re getting a Dell” dude?). Now Mac fans are doing the advertising for Apple (the spin doesn’t get more interesting than that). The classic debate between Mac and PC is wide open, and users are expressing themselves through channels like YouTube.

We’re sick to death of advertising. How, as a business owner, can you get through the fortress? Find your spin. Don’t create mundane just because you think you have budget constraints. Fantastic advertising takes only creativity (and if you don’t have it, hire it), not a big budget.

Here are some ideas to get you started.

  • Look at what your competitors are putting out in advertising. If it’s not creating a buzz, run the opposite direction.

  • Think about what gets your attention. You may love Burger King’s ads, but what if you sell pool supplies? You can still use good advertising as a springboard for your own ideas.

  • Examine your demographic. The 18-25 year old crowd goes for spoofs and crazy characters, but the older crowds don’t. Keep that in mind.

  • Test different ideas. If one doesn’t work, try another.

    Susan Payton is Managing Partner of Egg Marketing & Public Relations. She assists small businesses with marketing strategy and corporate communications. She is also the author of 101 Entrepreneur Tips, a handy guide that helps entrepreneurs make repeat customers, close the sale, and delegate work. For more information on Susan and Egg Marketing, visit http://www.eggmarketingpr.com or email her at smpayton@eggmarketingpr.com Get free shoestring marketing advice on Susan's blog, http://www.eggmarketingblog.com

  • (521)

    Article Source:


     
    Rate this Article: 
     
    Put A Positive Spin On Shopping For Natural Enhancers For Men
    Rated 4 / 5
    based on 5 votes
    ArticleSlash

    Related Articles:

    Putting a New Spin on Selling

    by: Jim Meisenheimer (July 16, 2008) 
    (Business/Sales)

    Nintendo Wii "Top Spin" Review

    by: Camilla Bertelsen (August 07, 2008) 
    (Gaming/Console Systems)

    Put Your Own Spin on a Summer Classic

    by: Robert Grazian (September 03, 2008) 
    (Food and Drink/Salads)

    The Endless-Spin-Zones

    by: Morris N (June 27, 2007) 
    (News)

    Nokia 3250: Just Spin It

    by: Carly Charu (March 15, 2007) 
    (Communications)

    Affiliate Marketing A New Spin For 2007

    by: Scot Tyler (February 09, 2007) 
    (Internet and Businesses Online)

    Spin Faster for Greater Efficiency

    by: Gabe Mirkin, M.D. (January 21, 2007) 
    (Recreation and Sports)

    Positive Spin on 2008 Cycling Season and Beyond

    by: Kathryn Wilder (September 20, 2008) 
    (Recreation and Sports/Cycling)

    Spin Master Bakugan, "What's That We Hear You Say?" - We Will Explain

    by: Amanda Isbitt (November 29, 2008) 
    (Kids and Teens)

    Put A Positive Spin On Shopping For Natural Enhancers For Men

    by: Alex Sanders (June 07, 2012) 
    (Health and Fitness/Mens Issues)