The Seven Second Race: How to Draw Attention Your Ad


Visitors: 627

You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail. How do you make your ad the one that stands out? After all, consumers receive thousands of marketing messages everyday. What makes what you're offering so special?

In today's highly competitive marketing environment, chances are your ad will get overlooked. Meanwhile, some other entrepreneur is making money and developing a highly effective ad campaign. The people that are successful in this area have spent considerable time going over their ads. And with enough effort, any business owner can achieve similar success.

In general, most ads will begin with a headline. And it is with this group of words that you must immediately grab your reader. Marketing experts say you need to grab your potential consumer's interest within seven seconds. Seven seconds. That's it! It's best to start with powerful words that have already been proven to work. Why reinvent the wheel? Below are ten of the most powerful words in the English language, according to Yale University:

  1. Discover
  2. Easy
  3. Guarantee
  4. Health
  5. New
  6. Proved
  7. Results
  8. Safety
  9. Save
  10. You

Now, carefully review these words and practice writing enticing headlines that will attract attention. These ten examples will help you begin to write dynamic, attention-getting ads. As you progress, expand your “powerful word" vocabulary by reviewing other ads. Use your powerful words in not only the headline but also the body of your ad or the “copy".

The headline of your ad is not meant to tell your whole story but it is meant to make your visitor take a long enough look so they can read he rest of your offer, and hopefully inspire them to take some kind of action, whether it's calling you, visiting your site, or placing an order.

Once you've written down ten to twenty phrases pick a couple with the most impact. Ask friends, family, and colleagues to read each one and pick their favorites. Asking for specifics will help you narrow down your list. You can probe deeper and ask them what made them pick certain ads. This will help you improve your ads and writing new ones.

Now you're ready to write your ad. For maximum effect, continue to use powerful words throughout the entire ad, not just the headline. Be sure to include a “call-to-action" within the body of your ad. This could include phrases such as “call today!" , “visit our site", and many others. Use variations to test which ones have the best effect. By applying these simple steps to your ad campaign, you'll quickly see a noticeable difference in your campaign results.

Copyright © 2005 Rhonda Winn - All Rights Reserved. Rhonda Winn has been helping small business owners since 2000. She is the author of the popular eBook, “How to Live Your Dreams and Achieve Unlimited Wealth in Small Business" Receive the first chapter free, when you join her bi-monthly newsletter today: .

You are free to publish this article as long as the content remains unchanged and copyright notice and byline is not removed from article.


Article Source:

Rate this Article: 
What Should I Draw?
Rated 4 / 5
based on 5 votes

Related Articles:

Unique Flags Draw Attention to San Diego Business

by: David J Hay (June 19, 2008) 

Attention Bicycle Roadies: How To Make Certain You Win A Race This Season

by: Bart Summers (February 08, 2006) 
(Recreation and Sports/Cycling)

Champions League Draw: Chelsea Draw Barcelona for the Third Season Running

by: David Carter (August 25, 2006) 
(Recreation and Sports/Soccer)

Effective Article Marketing 3 Effective Secrets to Draw 100% More Attention to ..

by: Kelvin Lee (July 14, 2008) 
(Writing and Speaking/Article Marketing)

Improve Your Race Cars Performance With a Lightweight Race Hose

by: Chris Robertson (July 10, 2008) 
(Recreation and Sports/Auto Racing)

Electric Race Cars Are Hitting The Race Tracks

by: James Thomlison (May 20, 2008) 

The Space Race - Five Fantastic Historical Films That Bring the Space Race Alive

by: Lynn Marie Sager (December 13, 2008) 
(Arts and Entertainment/Movies TV)

Short Attention Span And Attention Disorder Solutions - Try The Natural Approach

by: Robin J. Derry (August 11, 2006) 
(Health and Fitness/Depression)

Attention Deficit Hyperactivity Disorder: What Do We Mean by ..

by: Douglas Cowan, Psy.D. (September 24, 2004) 
(Home and Family/Parenting)

What Should I Draw?

by: Caroline Mackay (August 20, 2007) 
(Reference and Education)