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Stationary Market Upward Trends & Growth

Uday Patel

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Product demand for industry items are much dependant upon prevailing economic conditions. The demand is also related to many factors that are aligned. Hence demand forseen would not neccesarily depend upon supply and demand as seen directly.
Hence upward trends in a specific sector could be due to many events. Stationery and office product demands arise due to growth happening not only in USA but all over the World. The exporters are constantly studying changes in economy, lifestyles and even population growth. These factor influence demands and hence increase manufacture.

Lifetsyle changes that are augmenting Western cultural aspects increase demand in gifts wraps, greeting cards and related paper products. There are a large number of countries that are putting lot of stress on education. This results in increase in number of schools, kindergartens and colleges. Hence the need for paper stationery and printer rolls as the role of computers and printers is enhanced.

The developing countries are the focus of future growth, Many of these nations are growing at exponential rate. This has resulted in increased commercial activities, burgeoning entrepruneurship, and expansion of businesses. The increase in number of offices, modernization efforts with stress on latest technology predicts demand in office stationary and allied products.

The products that experience the rise in demand the most are notebooks, carbon, stencil, rubber, pencil, inked ribbons, incartridges, toners, pads, business forms, order pads and so on. In more sophisticated markets the demand for paper rolls, thermal paper, ink cartridges, printing paper and rolls are foreseen the most. In the modern environs segmentation occurs due to introduction of new technology products that have just arrived. With introduction of new machines and equipments the need for accessories is percieved by the allied manufacture industry. This create greater and new opportunities for entrepruneurs all over the World.

Hence product innovators play a majpr role in creating and enhancing demands in a particular sector. They are also responsible for influencing lifestyle and hence act as growth drivers.

With the considerable improvements in retails marketing techniques the chanelling of products to lucerative markets has become easier, Internet has played a major role and acts as a major growth driver. The marketing of stationary products online has created a paradigm shift in purchase strategy as well. Instant availability of products specification, description, and price comparisions have embolden consumer to reshape buying patterns.

But key to growth are the innovators who propel demand and hence act as market drivers. With introduction of new technology communication changes and becomes faster and more effective.


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