One of the best ways to go about marketing your product successfully is to purchase trade show booths. In the same way that a website online should have a nice presentation and a great layout to make people want to stay, you should have a booth to showcase your products and make people want to stop and take a look. It's important to remember that these trade shows could have anywhere from a few hundred businesses on up to a few thousand. Don't expect to stand out using a shabby old table! Great booths are constructed to help present and of course sell your product.
Since trade shows usually incorporate travel, you need to find a booth that can handle the stress of the trip. Make sure the booths are durable, but lightweight and portable, and easy to set up and configure. If you have never bought a booth and you aren't really sure what type you should be buying, it's always a good idea to ask around.
One of your best choices is to find a vendor that sells these booths and other trade show supplies in order to help you pick one or two out. One of the first things they will probably ask you about is your actual product. If you have a larger product, you will need a larger and more durable booth. On the other hand, if your product is quite small or you plan on setting out a few products at once, it's probably good if you buy something a little smaller. The point is that the materials that the booth is made from need to be strong and durable enough to support the products once they are placed on the booth. Thankfully there are people and vendors that do nothing but create trade show booths and other supplies such as banners and displays, these are the people you want to ask your questions to because they will have the expertise and experience! In order to get the most out of your trade show, you can do one of two things.
You can either buy the equipment and supplies yourself and haul it to the location of the trade show. Or you can make it a little easier on yourself and just rent the equipment and supplies. Usually when you find a vendor that can rent you the equipment they will haul it to the venue location with their own trucks.
This might be a good option for you. This will also give you more time to set up your trade show plan, marketing and products for the show rather than spending time figuring out the logistics of how to get the booths to the correct location. If you are worried about new booths, trendy styles and quality booths, don't worry about it, these vendors like to keep up with the latest and greatest styles and products.
It is after all how they make money so it's important that they keep up with what is in style and what is popular! Their products and your success depend on what they can offer to you and to other people and businesses. Make sure they have a wide range of products, not just trade show booths. If you find a vendor that offers trade show booths and a little bit of everything, this will give you less of a headache in the end because you can deal with one company for all your trade show equipment rather than four or five vendors.
Other supplies and equipment to look out for are banner stands, pop up displays, table top displays, outdoor displays, event tents, hanging banners, panel displays, back wall displays, and accessories such as tables, chairs, counters, shipping cases, and don't forget the lighting!
Sandy Winslow is a writer on topics such as promotion and marketing. One of the first things you need to consider is the actual size of the product you will be promoting at a trade show. If you have a larger product, you will need larger and more durable trade show booths.