Think of Wordpress as Content Management System that you can really customize a lot. Years ago, perhaps, there was some erroneous thinking that the Wordpress CMS was just a blogging ‘thing’ and not for serious online marketers. That's really no longer believed by many because Wordpress has more than proven itself as a worthy component of any IM business. What's been discovered by so many is the insane level of customization that can be done with Wordpress. Through widgets and plug-ins you can fully customize your site to be whatever you want it to be. Wordpress is helpful for so much more than blogging. And now, we'll talk about just a few highly useful Wordpress plugins that IM marketes like to use.
Social bookmarking is important and huge right now, so you can easily do that with ShareThis. It's simple and just installs a small link box at the bottom of each page, or end of each post. Your readers can hover over the box, and they'll have a choice of bookmarking or networking sites they can submit your site to. It's easy and only takes a minute to submit to Facebook, Reddit, AOL IM, Digg, and of course plenty of other places. You're aware of the purpose of social media sites, it's all about spreading the word.
As you know, people can go online with their cell phones, and you can use Wordpress Mobile Pack to properly format and configure your site for proper display on mobile phones. With so many people using cellular phones to manage their lifestyle, making sure that your site works well on mobile browsers is important. A very cool feature of this plugin is viewers can choose the traditional desktop browser or mobile browser display. This is a feature that people may respond to because they can use whatever is comfortable for them. They have a choice and are not forced into just one thing.
SMS Text Message is really cool plugin that can keep your website subscribers informed of any updates with a text message. It uses a simple form for optins that it will install for you. The way it works, when someone opts-in, is they put their phone number into the form, and then they'll automatically receive updates via texts. This seems to be a novel way of keeping your subscribers aware of what's going on. Just be aware that visitors may be wary of parting with their phone number, so it could take a good while to build a list in this manner. You'll really ramp-up your marketing online if you take advantage of Wordpress. There was a time when it was strictly for bloggers, but now you can do so much with it that it's really for any online marketer. Wordpress is a tool available to anyone and can be used by anyone. Online marketers who have never used a blog before are getting involved with them. This is something that people can use even if they're never thought about using it previously. All the Wordpress plugins make it possible to do anything.