The Exercise Infomercial Phenomenon


Visitors: 433

It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout tapes were followed quickly by everybody with a cut chiseled physique or a machine to help you work off those extra pounds and bring out those abs which quite unbelievably is bigger today than it was yesterday but not as big as it will be tomorrow.

Like they say in the record biz, the hits just keep on coming. Everybody has jumped into the market through the years: Chuck Norris, Lou Ferrigno aka The Hulk from the TV show, even Governor Arnold tried his hand at it. Models, celebrities and just plain folks with a machine have created exercise infomercials and you can count on one thing – more are coming soon to a TV channel in your house.

There’s Pilates, aerobics, toning, step dynamics, yoga, stretch, even specialty exercise tapes for pregnant women, women who have just given birth, women who are thinking about getting pregnant, kids, seniors – and that’s only a small fraction of what is available. Right now there are over 700 titles currently available and at one time or another all of them were presented to the public as an infomercial.

Some exercise infomercials utilized a new form of advertising called the hybrid infomercial. In the hybrid infomercial the product is available immediately as a direct response item and at the same time the item is available in retail stores. Here the infomercial is serving a dual purpose – to make a profit for the manufacturer immediately with credit card phone orders and by creating a brand name identity for the product available in the retail marketplace. With so much product available in today’s infomercial exercise tape market, it’s difficult for any one tape or exercise machine to make a profit for its manufacturer. By utilizing the incredible power of infomercials to reach a wide public base and selling them as a direct response item and a retail item simultaneously, manufacturers have learned how to profit from infomercials even though the market may be oversaturated.

Infomercials Info provides detailed information on exercise, weight loss, real estate, and make up infomercials and direct response (DRTV). Infomercials Info is affiliated with Business Plans by Growthink .


Article Source:

Rate this Article: 
Al Gore's Inconvenient Infomercial: A Movie Review, Part One
Rated 4 / 5
based on 5 votes

Related Articles:


by: Sherry Thomas (July 21, 2008) 

Infomercial Overload Whose Really Getting Rich

by: J. Wayne Johnson (June 20, 2008) 
(Internet and Businesses Online/Internet Marketing)

How Short Can I Make My Video Infomercial?

by: Jay Douglas (August 04, 2007) 

TV Infomercial Insurance Selling System

by: Gary Le Mon (December 20, 2006) 

Infomercial Creation: Design To Sell

by: Leon Chaddock (October 25, 2005) 

How to Select the Video, Graphics & Stills For Your Infomercial…

by: Jay Douglas (August 04, 2007) 

Breaking News: The Answer May Not Be In The Infomercial Financial Course

by: Steve Bailey (July 17, 2005) 
(Self Improvement/Attraction)

Al Gore's Inconvenient Infomercial: A Movie Review, Part Two

by: James Finch (July 04, 2006) 
(Arts and Entertainment/Movies TV)

Real Estate Investing: Infomercial and Mentoring Scams

by: Jeanette Joy Fisher (October 01, 2004) 
(Real Estate)

Al Gore's Inconvenient Infomercial: A Movie Review, Part One

by: James Finch (July 04, 2006) 
(Arts and Entertainment/Movies TV)