This is a review of 'The Starting a Catering Business Start-Up Guide Kit' by Michael Rasmussen, a unique source of information related to starting and running a catering business that you would have trouble finding elsewhere on the Internet.
The guide starts off looking at reasons why you might look at getting into catering and some of the things that you should consider. Some segments within the business are seen as being virtually recession proof, and with such low start-up costs involved catering provides a good opportunity for self-employment.
Being part of the food preparation and service industry, catering is subject to local hygiene regulations and the guide looks at compliance with local health authorities in detail.
The industry is then broken down, in terms of the two main kinds of catering (off-site and on-site) and details are given about the many small market segments within the business that you could chose to target, such as Kosher catering.
This comprehensive guide then goes into heavy detail about the different options that will be available to you in the way of having access to kitchen space. Checklists are provided to help you fit out your kitchen and pantry and invaluable suggestions are made regarding how to go about getting access to the equipment that you will need.
A large section of the book is devoted to menu planning and a small section to recipes. I was happy to see only a minimal collection of recipes though as other guides on catering devote way to much focus to this area when you can basically get your recipes from a million other sources for free.
I was surprised that in the catering business there is much more than meets the eye and Rasmussen does a good job about pointing out some of the finer details about running successful events that I think a lot of people would never consider. He offers a full system for managing an event, from food preparation through to service and cleaning up to ensure that owner and staff time is maximized and no details are forgotten.
While the guide offers some superb information on the practical side of catering, Rasmussen's strengths are obviously in marketing and I found this part particularly useful. He takes you through the process of defining your market, promotional kits, boosting your referral rates, advertising and tracking. Sales are also covered in depth with information on agreements, pricing and closing the deal.
'The Starting a Catering Business Start-Up Guide Kit' currently comes with some free sets of business forms, letters and a business plan. While I found the forms to be a little generic I thought that the example business plan was top notch, a real life example of a catering business plan (with only a few details changed for the company in question to remain anonymous). It is worth buying the book just to get your hands on this business plan!
Visit http://www.StartaCateringCompany.com to see how we rated 'The Starting a Catering Business Start-Up Guide Kit' against some of the other top catering business guides.