When a guru sends you lots of e-mails every week promoting the biggest and baddest product launch, learn everything you can about the process of that launch.
Did something he said or did (scarcity offer maybe) hit on any of your emotional triggers? Did anything want you to buy now? Were you ANGRY because you could not buy right away?
Take a second to think about how you can apply that to your everyday business.
If you have this attitude, then almost NOTHING is useless.
I used to hate the junk mail I get in the postal mail. Now I love it. I don't save every little scrap, but if something catches my attention, I figure out why before I throw it away.
Today I got an ad for Dell computers. It caught me eye with their $399 computer on the front ($15 per month if financed. ) My girlfriend just got an iMac, it's super quiet and compact. My current Shuttle computer is fine, but I got it 2 years ago. . . and it was already a couple of years out of date then.
I open up the mini-catalog, the first thing they show me are laptops and compact computers. No prices listed, just save $250 on this and save $170 on that.
They get me to turn the page. That's all their goal is, get me to read the next page.
They get into $599 laptops and $399 desktops. On the right side there's a wireless printer and underneath it, they say, “Dell will contribute $5 to the global fund to eliminate AIDS in Africa, at no extra cost to you. " Now they have my attention on this printer, and I notice it's a 4 in 1 print, copy, scan, and fax machine.
If I continued, I would sound like a cheesy salesman for Dell computer. But you get the idea. In later pages they get into $699 computers, $1000 laptops, $1499 LCD TVs, entertainment systems, more expensive desktops, webcams, and so on. Meanwhile they have their call to action on EVERY page (an 800-number) and a web site URL and shipping times on another page.
They thought of everything! Yet, they don't include SO MUCH as to bog you down with info.
That's what you should try to duplicate in your own product launches. Give people your message, get them excited and share benefits, without giving away TOO much info.
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