Why Did Ebay Buy Skype for $4.1billion and Why is It Important to Your Business to Know Right Now?

Nicholas Windley

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You may have heard recently that Ebay purchased Skype for $4.1 billion.

You may also have seen that Google, MSN and lots of other companies are entering into the voice market.

You might also be wondering why this is happening and with all these changes and choices which one is right for you.

With all of these changes going on in the market place it becomes very difficult and risky to chose the right technology and supplier.

So, how can you side step these pitfalls and put your self ahead of the game?

Well there are some interesting parallels. Either history is repeating itself in some way or there is a revolutionary shift going on.

Firstly from the voice side of things the traditional PBX or telephone system is already dead.

There are now 3 ways of getting a state of the voice solution or voice over data - ivoip or internet voip, cvoip or hosted voip and pvoip or private voip.

VoIP is just the beginning or the first step in the process of IP Telephony or a fully converged communication platform, which integrates numerous applications such as voice, data, video etc.

Chosing which or even a combination of those technologies requires a strategic view and some planning for the future.

You should be considering the follwing 12 criteria:

  • Performance
  • Scalability
  • Management
  • Resiliance & Tolerance
  • Flexibility
  • Security
  • Quality of Service
  • Data location/protection
  • Matching of business objectives
  • Communications and services
  • Cost of ownership and price comparisons
  • Financial stability
  • Human and business traits
So, why did Ebay buy Skype ? Well its simple. . . . we just love to talk!!. Many transactions in the auction are not concluded until two people have spoken over the phone. So why not make it easy for them to transition from an email or web communication to a voice call. . . . well thats exactly what they are doing (as a first step anyhow).

For a deeper explanation of the above guide you can download the Definitive VoIP Guide .

Notes about the authors

Nicholas Windley (Director) – has been involved in a number of leading edge communication projects with BT, MEM, Ericsson, Motorola and Nortel Networks and is a business owner and consultant.

Chris Windley (Chairman) – after a career in the Navy, Chris established and later sold a successful Data Networking company to RSLCom in 1997, and is now an investor in communication technology companies.


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