Three Tips For Rebuilding Your Business After Tragedy Strikes

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Okay, so your worst nightmare just came true. Your business was destroyed by forces beyond your control – by the forces of nature, a freak accident, a crime or maybe even a terrorist attack. Now what? Is your life over? Can you ever recover from this? Yes you can! There are three things you can do to determine the final impact that this tragedy has on your life. No, you can’t make it go away, but you do have the power to make an internal choice of how it will affect you.


It is essential that you stop and get your bearings. Assess where you are and what resources you have around you. Stop and assess the damage for what it is. Acknowledge it, but make a verbal declaration – out loud – that you will survive it. Yes, cancer and hurricanes are still terminal, but plenty of people survive them. Just a few days after Lance Armstrong was diagnosed with cancer, he held a press conference in which he boldly announced, “I want you all to know that I intend to beat this disease, and further I intend to ride again as a professional cyclist. " That was back in 1996, when most people were predicting his early demise.

Was he a prophet? Did he receive a message in a dream? Did he know something that we didn’t know? No. None of the above. Lance Armstrong made an internal decision to believe and to survive. Then he announced it publicly. This public verbalization of his belief seared it into his brain and his very soul. It came to pass because he really believed it and this undying belief helped him bring it to pass.

You can do the same thing. Acknowledge your opponent for what it is and then calmly, but firmly announce to the world that you will beat this thing!


When everything is taken from us and we are left standing naked among the tattered ruins of our life, we suddenly realize what life is really all about. It’s not about how much money we have, what kind of car we drive, or how big our house is. All that stuff can be wiped out in the blink of an eye.

It’s about something bigger than that. Something we can’t see and can’t measure. We can’t put our finger on it. We’re just glad to be alive. We’re just glad the sun came up this morning. Is that a bird we hear singing? It suddenly sounds sweeter than we’ve ever heard it before. Is that a child we hear laughing? It somehow tickles us deep in our soul.

True survivors focus on intangible values above all else. It may sound trite and over-stated, but when you’re sitting among the ruins of your life, sit down and count what you have left. It will refresh your soul and give you the energy you need to start over.


As shocking and incomprehensible as your tragedy may seem, remember there are many survivors and heroes who have gone before you who have survived worse. It is up to you to follow their path.

Soichiro Honda is a classic example of a true survivor who suffered repeated tragedies and kept coming back. In 1945, Soichiro was making piston rings at a small plant in Japan. But then something much worse than a hurricane destroyed the plant – it was a U. S. air raid. The bombs dropping from U. S. planes destroyed not only the plant, but most of the city. But Soichiro was a survivor. He chose where to put his focus. He collected the metal from left over military vehicles and airplanes and moved to a new city to open a small factory and continued production on a small scale. The end of the war brought an end to his piston ring production business. Even though he survived the war, he could not survive the end of the war.

At the end of World War II, Tokyo and most industrial cities had been destroyed. Gasoline was rationed and sometimes impossible to find, so he came up with an idea. In 1946, he took regular bicycles and installed small, military surplus engines on them and started selling them. But he soon ran out of military surplus engines. It looked like another dead-end.

Did this stop Soichiro? No. He decided to start making his own small engines. However, there was one small problem - he had no money! So he wrote letters to bicycle shop owners throughout Japan, explaining his idea to make motorbikes and asking them to invest. With the money that a few of them invested, he started manufacturing his own engines and motorbikes. The first motorbikes he made were too big and bulky and very few Japanese bought them. Was this another dead end?

No. Soichiro listened to the feedback and adjusted accordingly. Soichiro changed his approach. He stripped his motorbike down and made it much lighter. The new design won the Emperor’s Award. In time, this little motorbike captured 60% of the Japanese market and Soichiro began exporting them to Taiwan. In 1948, Soichiro established the Honda Motor Company, which is one of the biggest manufacturers of cars and motorcycles in the world today.

What can you learn from Soichiro Honda? A total loss is an opportunity to start over with a clean slate. Have you ever wondered what you would do if you could start life over? Well, here’s your chance. Life has just handed you a golden opportunity. Start with a fresh vision. Make a decision to start a new life.

What if you say, “But I’m not a very creative person. I’m out of ideas. " Take comfort - there is no reason to reinvent the wheel. Find people who are already succeeding at what you want to do and learn their secrets. Read books and articles about the legends in your industry. Get into the minds of these icons. There is no excuse for blindly stumbling in the dark to find your way. Find and follow the path of those who have gone before you. If there is a method or system to their success, then it is capable of being learned. If it is capable of being learned, then it is capable of being duplicated. Study it. Duplicate it. Then improve upon it.

Remember, you may have lost your house, your car, your health or maybe even your spouse. But no one can take away your determination to succeed, your inherent abilities, your intelligence or your creativity. These gifts, talents and abilities haven’t gone anywhere. Wherever you go, they are still with you! These are your sails. Your belief in them is the wind that will blow you around the world.

Copyright 2005. All rights reserved. Daniel R. Castro, author of Critical Choices That Change Lives: How Heroes Turn Tragedy Into Triumph.

Learn the principles that heroes have been following to turn tragedy into triumph for thousands of years. Dan Castro is an attorney who spent nine years studying the patterns of people whose critical choices turned them into heroes. Download the first two chapters free at:


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