The Magic of Guarantees!


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Whenever you go on a shopping trip to buy products or services at any store, shop, bookshop, or the internet you will find that you are particularly attracted to those items, which come with the magic word “guarantee" written on them. This gives you the safety of an arrangement, on which you can fall back, if unsatisfied.

Nowadays, buyers want to buy those products and services, which come with a safety harness. While sellers, on their part, want to give their customers the best of service. As a result, they are ready to solve any problems that buyers might have with their product, by measures such as repairing or replacing the product etc.

The sellers who are sure of their product and its capability would like to provide a corresponding guarantee on it. Otherwise, it would be a clear indication that they themselves are not sure of their product. This guarantee is very beneficial in making the product appealing to the customers. Normally, people think better of the products and services that come with a guarantee tag. Some of the benefits of having a guarantee on your product or service are enumerated below:

1. Once the customers see the guarantee tag they are sure that the seller is very confident of his product or service and is ready to stand by his commitment with cash.

2. Customers no longer have any anxiety, worry or distrust towards the product and can quickly decide to buy it.

3. This kind of a guarantee also sends a message to all the other sellers in the market that look here is a seller who has a quality product and is confident about it.


  • If the seller is not ready to give a guarantee on his product then it implies that he is not confident of his product. Perhaps it is not a good quality product. This also makes all the promises of the seller sound untrue.

  • Sometimes you also come across sellers who are very sure of their product but don’t want to add a guarantee tag. This is because they feel that this way they will invite all non-serious buyers. These buyers misuse the offer and give back the product after trying for no particular reason.

  • Some sellers also don’t offer guarantee simply because they are unaware of the various salesmanship and marketing strategies. They simply go on their merry way without looking at these ways to attract the customer to their product or service.

    TYPES OF GUARANTEES THAT ARE PREVALENT FOR MOST BUSINESSES OR SERVICES: 1. General 1-year guarantees to protect you in case of any manufacturing defect.

    2. A 30-Day cash back guarantee which allows you to return the product if you don’t like it after 30 days. Some sellers also offer you a gift when you return their product.

    3. Sometimes there is also another kind of guarantee that is attached to promotional pieces. Under this the sellers give a guarantee that if they have wasted anyone’s time and effort by making them go through their promotional piece then they will refurbish them with cash. For example, £5.00, £10.00, £20.00, £50.00, etc.

    4. Some also give a try-it-for-a-year guarantee. Under this, your money is refunded if after a year of using any product or service, you send the sellers a letter stating that you used it.


    The format in which you write the guarantee also plays a role in attracting the customer to it. Suppose you simply state a “30-day cash back guarantee". The customer would be attracted but still have apprehensions about the hidden conditions.

    On the other hand, if you are more descriptive about your offer you will be able to put these apprehensions at rest. For example, you can write something like “Try it for 30-days and if you don’t like it return it for cash. Send it back to us immediately. No questions asked. We will immediately refund your money. "

    The difference in customer response to both the guarantees is all a game of good copywriting. Therefore, not only do you have to have a good guarantee scheme to back your product but you also have to write it and offer it well.

    This article was written by Craig Dawber of Need advice and guidance with your online business check out the resources found in this website.

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