Your Network consists of your friends, relatives, business associates, church members, merchants you do business with and anyone else who knows you by your first name. You've started your business, whether it be a retail store, a home business a service business or whatever.
Obviously you need to tell everyone you know or meet about your new business.
What is step one to get the word out?
Step one is to immediately order some business cards. I would immediately go to a place like vistaprint.com and at the very least take advantage of their 250 free cards program.
Some of you may be looking for a certain image to portray and that is great but how much marketing are you getting done while you ponder the design. How long will it take to get the cards designed and printed?
I would suggest that you immediately order some cards to get your business off the ground.
Okay, you took my advice and today your cards came in. If you are like most people, which I hope you are not, you’ll take out a few and stick the box of cards in a drawer. Most folks are still using their first thousand cards two years after their business starts.
Not you! You’re going to immediately load up your wallet, your cars, you wife’s purse, give them out to all your network of people.
I recently got into the car business as a dealer so I give cards out to everyone I meet. When giving them out you give a little commercial like this: :”I recently got into the car business, if you, a friend or family member need a good car at a great price have them call me, please!”
Then answer any questions they may have and give then a couple good reasons to deal with you. Mine would be: “I help people buy cars below retail and I personally check them out thoroughly. After I check them and buy them my friend at Randy’s Brakes goes through the brake system. He makes sure the car is safe to drive by bring the brakes up to factory specifications. ”
Your business card is the number 1 best way to spread the word on your business if you will use it properly. Can you get that first thousand cards in circulation this week or at least this month? You will won’t you?
Darryl Van Kirk has been self employed the majority of his life and working from home 9 of the last 10 years. One of his current projects is the web site resource: start-a-work-at-home-business.com Newest business is Car Business Web Site UsedCarsSarasotaFlorida.com He is also involved in other home based business ventures.