Whenever we enter supermarkets or big shops or malls then we are mostly welcomed by salesmen with smiling faces. With the increasing work load of the shops and malls, it is becoming important for them to delegate their customer interaction and segment selling jobs to bright salesmen. Salesmen are supervised by the floor managers and their managers. However 90% of the time, we only get chance to interact with a salesman, therefore a role of the salesman in making or breaking a deal with customer important many times.
Lot of us must recall a time, when we visited a mall or department store with friends to help them in buying and we did not have any buying attention but suddenly a brilliant salesman came from nowhere and conveniences us to purchase an item which we may not have needed in near a future. All this may look strange but this type of an incident happens with every person at some time. This is art of smart selling in which certain salesmen are very proficient and support silently their organizations gaining profits. However on the same time, we have some bad experience with nasty salesmen who may have prevented us from buying a particular thing or service.
In the present world of a retail marketing role of salesmen or sales people become very important because a good team of salesmen can easily increase the profits of a store or mall, while bad salesmen or sale people can easily decrease final profits. Therefore any big shop, department store or mall can easily increase its revenue by recruiting good salesmen. In the present competitive world a slight decrease in the profits of a retail firm can easily put it out of business; therefore any successful strategy of retail business must include choosing good salesmen for the job.