19 Rules For Writing Killer Headlines


Visitors: 262

Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.

1. Your headline must offer somethign that your target market wants very badly.

2. Your headline must include something of self interest to the reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative into a positive statement.

6. Your headline shoudl suggest a quick and easy way to achieve the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.

9. Avoid making your headline so short that you don't get the main point across.

10. Avoid clever headlines that makes the reader think “how clever. " Cleverness rarely gets people to read your web page or spend money.

11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like “To Server Humanity Better. . . "

12. Suggest in your headline that your copy contains useful and valuable information.

13. Use your headline to reach out and grab the reader's attention.

14. Avoid hard to grasp headlines that require the reader to think about what you are saying.

15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.

16. If you emphasize a word in your headline, make sure that word means something and is important.

17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.

18. Don't let an artist or layout person decide which headline words to emphasize. An artest thinks in terms of color contrasts and tones, not in terms of making money!

19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

If you will follow these simple guidelines for writing your headline copy, you will be more likely to have a successful headline and a successful ad! Take some time right now and look back over these guidelines.

Then, try to write your own headlines. When you have a few that you think are wonderful, run them by a friend. If that friend asks to see the rest of your copy, you know you have written a true killer headline.

Dan Lok is widely known as “The World's #1 Website Conversion Expert!" But what do you care? Well, if you rush over to his site. . . I think you'll come to your own conclusion that he's the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he's giving away. Check it out now at: http://www.WebsiteConversionExpert.com


Article Source:

Rate this Article: 
Secrets to Writing Better Content and Headlines
Rated 4 / 5
based on 5 votes

Related Articles:

Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines

by: Michael Elia (May 11, 2005) 

Killer Business Headline Templates - So How Do You Write Killer Headlines in ..

by: Debbie Jenkins (August 13, 2005) 
(Writing and Speaking/Copywriting)

Writing a "Killer" Headline - Your Headlines Have been Killing You!

by: James Ojo (July 06, 2006) 

Double Your Profit With Killer Headlines

by: Mike T. Williams (September 11, 2008) 
(Writing and Speaking/Copywriting)

Eight Simple Rules For Better Performing Headlines

by: Dennis Francis (September 11, 2008) 
(Internet and Businesses Online/Internet Marketing)

World Class Copywriter Reveals How To Write Killer Headlines Without Struggle

by: Michael Senoff (July 24, 2006) 
(Writing and Speaking/Copywriting)

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

by: George Dodge (March 26, 2005) 
(Writing and Speaking/Copywriting)

3 Tips For Writing Better Headlines

by: Bruce Carlson (June 09, 2005) 
(Writing and Speaking/Copywriting)

Writing Article Headlines

by: Melissa Ritter (August 09, 2008) 
(Writing and Speaking/Writing Articles)

Secrets to Writing Better Content and Headlines

by: Lynne A Saarte (March 28, 2008) 
(Writing and Speaking/Copywriting)