It is easy to see the value of promotional items for the business providing them – advertising, and keeping touch with a customer base – but what about giving your customers value through promotional gifts?
The first way of giving your customers value through promotional gifts is an easy one – free giveaways. When a customer (new or old) comes up to your booth at a trade show or into your shop, giving them a free pen or keychain (or other item of similar value) after they've talked with you will make a great impression. Most people love the idea of “getting something for nothing”, and if you give them a small token of your thanks for their time, these customers are much more likely to think about your company for their needs.
Another way to give added value with promotional gifts is to give a promo with the purchase of something from your company. Whether you are selling a service or a product, you can easily give a higher-end promotional item to your customer upon their purchase. These can range from items like t-shirts (which are a great choice for both product and service related companies) to a version of a product that you already sell. If you choose to gift something you sell, make sure to have your company's information put onto these special promo gifts.
Promo gifts given with purchase serve several purposes. They may allow you to introduce your customer to a different product of yours (for instance, if you sell candles and bath goods, you can include one of the other types of product with a purchase) or just be a great way to say thank you for a sale. Better than a thank you note, call or email, a shirt can serve as a reminder of the excellent service you have given a customer, as well as show off your company to other prospective clients.
A final way of giving your customers value through promotional gifts is to give them a promo item at holidays. During the winter holidays, everyone is feeling festive and generous, and they also might be making some decisions about next year's purchases. For office-related companies, this is a great opportunity. Sending a gift basket that includes your company's info is a good way to get an office to remember you, as well as making a good impression for a long time to come.
There are many ways to make your customers aware of your appreciation, and most of them are not as expensive as you might think. These promotional gifts can make even the most reluctant customers happy, as well as serving as additional advertising for you.
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