The advantage of an insurance lead is that the salesperson will be speaking with someone who had at least indicated some interest in the idea that will be discussed. This means it will not be an uphill battle from the start, and there may be some common ground on which to build. Common ground is important in any sales situation.
The more important question to ask is how does a salesperson acquire an insurance lead? A mail campaign will usually draw less than one half a percent in responses. That means that for every two hundred pieces mailed, you will get back one lead. This can be improved upon with a follow-up phone call. The mail piece has to be easily readable and must call for action. The phone call can set a fire under the prospect if it is handled correctly.
Working any sales job from leads is always better than pure cold calling, as the sales call is always with somewhat interested parties The second advantage is because the prospect has shown some interest; you have reason to believe they will listen to your pitch for at least a few minutes. A non-lead sales presentation has none of these advantages. Cold calling in person and cold calling on the phone are time consuming activities that take away from sales time.
Insurance leads from a client to a referral have a significant advantage in that the referral at least has the person who referred them to you in common with you. They may just be curious why their friend referred them or they may be very interested if they respect the referrer. This kind of insurance lead is one of the best that a sales rep can obtain. Insurance lead referrals are like finding gold in the streets.
Alan Kintel is a writer that concentrates on helping people better themselves http://someofthebest.info