Everyone possesses an ego. I like to describe ego as our ‘sense of self’. It can also be described as our ‘self worth’ or our ‘self esteem’. A big ego is considered both an asset and a liability in our society, depending on your point of view. One of the keys to success is a ‘healthy balanced’ ego. In selling, and in other areas of life, an ego that's out of balance can create significant roadblocks to your success.
An ego that is ‘healthy’ will create and power our drive to accomplish something, which is definitely a good thing. On the other hand, an ego that is weak won't be able to provide the drive we need to move us forward toward our goals. This is because a weak or ‘unhealty’ ego is controlled by feelings of unworthiness and/or self doubt. That is not such a good thing, is it?
Ego can also create the need for competition. By itself, that's a good thing. However, that need for competition has the potential to severely limit your success. It will create the need to win, sometimes by utilizing less than ethical methods. It can also stimulate the wrong type of competition. That is the competition to triumph over another person at their expense, which has the potential to lead to confrontation. In the selling business and in most areas of life confrontation will not generally serve you very well.
Since we do certainly live in a very competitive society, what is the answer? I suggest that we can accomplish significantly more if we practice cooperative competition. This means that we begin by choosing to compete with ourselves. We can then work to be better than we were yesterday, last week, last month and last year.
In the selling business, this will allow us to provide superior and masterful service to our customers. After all, they are the ones who pay us, aren't they? This type of competition creates win/win scenarios rather than win/lose ones that lead to confrontation.
With our healthy egos ‘in balance’ we will avoid destructive confrontation along with the stresses that confrontation produces and along the way we will build a loyal and constantly referring customer base. Well rounded sales training that gives you the emotional skills to balance your ego will put you on the fast track to selling at mastery.
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