It's a cliche that has been around longer than I've been alive. It has endured for hundreds of years. Why? Because it rings true. Because it is good advice. What am I talking about? How many times have you heard the phrase “Why reinvent the wheel?"
Sometimes we become so exposed (some might say overexposed) to things, situations, phrases cliches, writings, etc. that they seem to lose their meaning. I believe the phrase “Why reinvent the wheel" may be one of those phrases. How else do you explain the fact that there are 20,000 real estate agents out their raking in over a half million dollars in commissions per year and 1.3 million who spend little if any time trying to determine what it is that makes them so successful? Most simply trudge on through the muck everyday trying to figure out on their own or from a colleague why they continue to struggle in this ultra competitive field?
There are many things that these top agents have in common. And I don't necessarily mean personality traits (though determination is certainly a key factor). What I mean is, what tools and strategies are the real estate sales champions using on a daily basis that the rest of the industry seems blissfully unaware of? Are they secrets? Hardly. Yet, most of the 690,000 of you making less than $50,000 MUST be unaware or you'd be following in their footsteps, no?
So how do you go about finding out these “well kept secrets?" You find NEW ways to EDUCATE yourself! Most of the realtors that I know, if they educate themselves at all in the sales arena, spend their time listening to the same old tired tactics that have been around for years. The same tactics that everyone else is using. Isn't the point to be different? Isn't the point to stand out? Isn't the point to change your current results?
With the implementation of the National Do Not Call List, the mainstreaming of the Internet (WARNING! Most real estate websites I see are nothing but glorified brochures. Ask yourself this. . . how many leads have you gotten from your website this month?) and the absolute saturation of marketing directed at consumers everywhere, you HAVE to do something DIFFERENT! You have to stand out! You have to have prospect chasing you rather than you chasing them. You have to close your listing appointments. In short, it's time you stood up to be counted. It's time you decided enough is enough. Enough of the old tired, worn out marketing a sales tools that have been around since the stone age. It's time you brought your business into the 21st century. Let the others scramble for the scraps that fall off YOUR table.
Stop the same old same old and take the time to educate yourself. Educate yourself on how you can become a true real estate sales champion.
Greg Beverly, CPA, MBA has helped thousands sales professionals reach their goals and achieve their dreams for more than 21 years. His latest educational product is designed specifically for the ultra competitive world of real estate sales. You can find out how to become a leader in your market and a true real estate sales champion at http://www.realestatesuccess.yougethelp.com